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The first Kendall + Kylie store in Europe opens here

American lifestyle brand Kendall + Kylie opens its first franchise store in Europe in Sofia. It is 132 square meters and is located on the first floor of Sofia Ring Mall. The store is part of the retail network of Eff Group Bulgaria in partnership with ICB S.A. (International Celebrity Brands). The store opened in [...]

Ulla Popken

Ulla Popken's FIRST STORE WITH A BOUTIQUE CONCEPT...IN SOFIA! The doors of Sofia Ring Mall kindly opened to invite the latest fashion project of Ulla Popken Bulgaria - the only store of its kind in Eastern Europe with Ulla Popken BOUTIQUE CONCEPT! The brand's luxury concept is a spectacular space that challenges us to […]

Cross Training at Pulse Fitness Energy

Welcome to Cross Training with Dionisis Stavrousis at Pulse Fitness Energy Club (Sofia Ring Mall, fl. 3) - part of the week of events at Pulse Fitness & Spa! New group activities, new faces, new emotions❗ ✔️ Guest trainers: top instructors from Europe ✔️ Open doors for everyone ✔️ Super raffle with prizes for over 10,000 […]

From Beverly Hills to Sofia: Beverly Hills Polo Club in Sofia Ring Mall

Beverly Hills Polo Club has chosen Sofia to open its first monobrand store in Europe. The store opens on 22 May 2021 in Sofia Ring Mall, Level 1, in a partnership between Eff Group Bulgaria and IBS (International Celebrity Brands). The 179m² store will offer clothing, accessories and footwear for men, women and children. [...]

Peek & Cloppenburg opened a new store in Sofia Ring Mall

With an area of 3,000 sqm, it is located on two floors and offers some of the company's exclusive brands The fashion clothing and accessories company Peek & Cloppenburg (P&C) opened its new store in Sofia Ring Mall. With an area of 3,000 sqm, it is located on two floors of the [...]

Peek&Cloppenburg

Peek & Cloppenburg is a family-owned independent fashion company, market leader in the luxury clothing segment with around 16,000 associates and more than 140 stores in 15 countries across Europe. Peek & Cloppenburg offers a wide range of products for every style at affordable prices, from international brands to its own brands. The [...]

Il Piacere di regalare or... a Christmas tale for the home by Coincasa

COINCASA is an Italian brand dedicated to comfort, beauty, decoration and the own style of every home. From the beginning of its existence (more than 50 years ago) until today, COINCASA is in constant search for inspiration, emotions, traditions and styles from all over the world, which it refracts through the prism of Italian taste to reach and fill the homes […]

Primigi

PRIMIGI - more than 35 years on the feet of millions of children! The Italian children's shoe brand PRIMIGI has a great historical heritage. The company was founded back in 1976 and since its inception has occupied its rightful place in the children's footwear market in the boot country. Since its opening, the brand has become synonymous with technological know-how, carefully selected materials and Italian [...]

Terranova

The Terranova trademark dates back to 1961. In 1992, the brand began to enter the countries of Eastern Europe, including Bulgaria. Today, the Italian brand is firmly established on the global market with over 500 stores worldwide. With its identity and style influenced by global fashion trends, [...]

Zoo Center

For 20 years our company has been present on the market related to the import and supply of pet products. During all these years we have managed to accumulate invaluable experience that allows us to be useful to our customers with professional knowledge and skills acquired and developed in the process of work. At the moment we have built seven pet stores [...]

Paolo Botticelli

The Paolo Botticelli store chain presents women's, men's and children's shoes and bags to the market. Accents in our collections are global trends with a touch of classics, tailored to the wishes of our customers. Quality, individuality, modernity and convenience are our guiding principles of work. Our fashion lines: Paolo Botticelli, Daniele Gilardo, Paolo Bocelli, Ricardo Farini, G-Point, Guardi, […]

NEXT

Next needs no introduction. The brand is one of the largest fashion retailers in the world, top six in Europe and number 1 in the UK by sales volume. Next has over 700 stores worldwide. In Bulgaria, Next is known for its children's clothes, which combine original and interesting design with exceptional quality [...]

A1

A1 e is part of the A1 Group family – one of the leading telecommunications providers in Central and Eastern Europe with more than 24 million customers and over 18,000 employees. A1 Group's vision is to offer more than "traditional" telecom services, such as providing connectivity and data traffic, and to integrate offers that […]

Lee Cooper

Founded by Maurice Cooper in 1908 in Stanford, London, the Lee Cooper brand was the first denim manufacturer in Europe. Lee Cooper is always on the cutting edge of trends and technology, but also maintains the authenticity of denim, following the maxim that real denim should not be too elaborately designed, too processed and too expensive. From denim […]

iSTYLE

iSTYLE is the leading Apple Premium Reseller in Central and Eastern Europe. Through its 28 retail outlets and 9 online stores, iSTYLE offers a full range of Mac computers, iPads, iPods and iPhones, as well as a large but carefully selected range of accessories and software. iSTYLE Bulgaria has been on the market since 2007 and [...]

dm

dm drogerie markt is one of the largest drugstore chains in Central and Eastern Europe. The first store was opened in 1973 in Karlsruhe, Germany, and the first branch in Austria in 1976 in Linz. The group's headquarters are located in Salzburg, Austria. Today, the dm brand is represented in 14 countries in Europe. dm Bulgaria [...]

Cine Grand

Cine Grand is part of the Cine Grand network, a global multiplex company that is already represented in India, China and Romania and is in the process of expanding its network in Eastern Europe, as well as with plans to expand to the US, South America and Africa. Cine Grand operates globally under the brand names "Cine Grand", "Grand Cinemas" and [...]

Douglas

DOUGLAS Perfumery is a leading supplier of premium beauty in Europe - both online and in the company's physical stores. Since its founding more than 200 years ago, beauty has been deeply rooted in the DOUGLAS corporate DNA. The company's mission is: "We inspire our customers to live in their own way with beauty - through the unique [...]

Starbucks

Welcome to Starbucks® - the place to discover the best coffee in the world. Our team will welcome you with a smile and provide you with an unforgettable experience. Starbucks® is a favorite place between work and home, for friends and family meetings, or business engagements. At Starbucks® you can enjoy freshly brewed aromatic coffee […]

DJI

DJI is a world leader in the production of drones for aerial photography and videography. The DJI store in Sofia is one of the few authorized DJI stores in Europe. In it you can find the latest products of the manufacturer, quality service and service.

Aquamarine Shoes & Bags

AQUAMARINE is a Bulgarian fashion brand for leather shoes and bags. AQUAMARINE has been offering a huge variety of styles for 10 years. The brand name is a guarantee of quality and exceptional service. Each women's collection is deeply inspired by femininity in its broadest sense - a touch of tenderness and romantic spirit and at the same time personal style and glamour. The developer […]

Fusion

Fusion offers a variety of brands: Superdry Superdry was launched in 2003 after an inspiring trip to Tokyo, with the aim of creating clothing that recreated the 'classics of the future', inspired by iconic 'vintage' Americana, the strong influence of Japanese graphic imagery and a British twist. The company targets the young, fashion-oriented generation, particularly men and women of [...]

Phoneplay

Our mission is to offer quality comprehensive solutions in the field of trade and distribution of brands, which we offer with an individual approach to each customer! Exclusive representation of Europe's leading brands for mobile accessories, ttec and PanzerGlass!

Cine Grand

Cine Grand is part of the Cine Grand network, a global Multiplex company already represented in India, China and Romania and is in the process of expanding the network in Eastern Europe, as well as plans to expand to the US, South America and Africa. Cine Grand operates globally under the Cine Grand, Grand Cinemas and [...]