The store will be welcoming customers from March and its retail space is over 3,000 sqm.

The independent fashion chain Peek & Cloppenburg will open its new store in Sofia Ring Mall, the first in Bulgaria for the last 10 years. The official opening is scheduled for March 4.

The store in Sofia Ring Mall will present the style of Peek & Cloppenburg's new concept for the arrangement and layout of the outlets, which includes a floor division into men's and women's fashion. The new concept also features optimally facilitated customer orientation , as well as a separate sportswear area.

The store will span two floors with a total retail space of over 3,000 sqm. It will offer visitors a great variety of items from international brands such as Armani Exchange, BOSS, HUGO, JOOP!, Marc O'Polo, Polo Ralph Lauren, Tommy Hilfiger, S.Oliver, as well as own brands such as Jake*s and Review. Visitors to the store in Sofia Ring Mall will be able to choose clothes for every occasion - from casual and business to formal wear, receiving personal fashion advice from the staff.

"In our new store in Sofia Ring Mall we will present about 100 different brands under one roof on a total area of over 3000 sq. m. Our goal is to offer our customers the perfect clothing for every occasion and style. We achieve this with the precise selection of the items on offer, which includes both our own famous brands and international brands. To make the shopping experience even more attractive, the store in Sofia Ring Mall will offer visitors our new concept for the interior arrangement of the retail space, which features a clear distribution of men's and women's fashion by floor. The new layout aims to optimally facilitate the orientation of customers in the store and predispose them to be inspired by the variety of items on offer. Another important aspect is the presence of a special area with offers for sports and leisurewear, which are much sought after by younger visitors. Sportswear that can be worn every day is very popular and fashionable at the moment and we are happy to be able to meet this demand in Sofia. Overall, we are pleased with the development of our business in Bulgaria and are delighted to be able to offer our customers the well-known brand portfolio in a third P&C store in Sofia. In these challenging times we are looking ahead and believe in physical trading. P&C will continue boldly with the expansion of its store network, the search for and development of new markets and the expansion into Eastern Europe," said Paul Pjortner, Sales Director at Peek & Cloppenburg and responsible for the Austrian and Eastern European markets.

"We are extremely excited to welcome Peek & Cloppenburg, Europe's leading fashion retail brand, to the Sofia Ring Mall family. Our mission is to listen carefully to the ever-growing needs and desires of our customers and make them a reality. It is this relationship that has made our mall the most loved destination. As we strive to offer a world-class experience to our visitors, this opening, like every other under our roof, will represent the store's newest concept. The opening of more than 15 new store concepts in recent months is also a testament to the value of our location and to Sofia Ring Mall being a place that fully meets the new standards for safety and health, top-notch shopping and leisure opportunities," said Sofia Ring Mall EAD CEO Dimitrios Papoulis.