With an area of 3,000 sq.m. it is located on two floors and offers some of the company's exclusive brands

The fashion clothing and accessories company Peek & Cloppenburg (P&C) opened its new store in Sofia Ring Mall. With an area of 3,000 sqm, it is located on two floors of the shopping centre, and its arrangement presents the new concept of P&C's outlets. For the convenience of visitors, the store is conceptually divided - level 1 houses the men's fashion assortment, while level 2 is dedicated to the women's collections. In addition to the two floors, there is also an area with sports items from well-known brands such as Adidas, Champion, Ellesse and Nike.

The store offers a variety of products from more than 100 fashion brands, including Boss Black, HUGO, Tommy Hilfiger, Polo Ralph Lauren, Armani Exchange, Calvin Klein Jeans, Joop!, Tommy Jeans, as well as P&C exclusive brands such as Jake*s, Review, Christian Berg, Joseph Janard, McNeal and Montego.

"Our goal is to provide our customers with a wide variety of fashion solutions for every occasion and style. We achieve this with a carefully selected range of products that includes our popular exclusive brands as well as internationally known ones. Sports fashion suitable for every daily life is a sustainable trend and we are pleased to meet this demand of our customers in Sofia," says Paul Pjortner, Sales Director at Peek & Cloppenburg and responsible for the Austrian and Eastern European markets.

Especially for all current and future loyalty card holders on the opening weekend (04 - 07 March) the store will be offering a discount of 20% on the entire range available on site. In addition, there are a host of surprises in store for visitors during the same period, including a special DJ Anatolkin programme, and a performance by the Strings band. The opening programme also includes compliments for visitors - on level 1 of the store a barbershop will await all gentlemen, while on level 2 a special manicure studio will be set aside for the ladies.

"We are happy that we have developed successfully since we entered the Bulgarian market in 2010 and now we have the opportunity to open our third store in the country. Even in these difficult times we are looking ahead. That is why P&C will continue to expand its store network, look for new markets and more positioning opportunities in Eastern Europe and develop its omnichannel strategy alongside this," Pjortner adds.