On 26.11.2021 dm Bulgaria will hold for the third consecutive year a donation campaign under the motto GIVING FRIDAY instead of the standard Black Friday with discounts.

dm will donate 3% of the turnover made within 26.11.2021 in all dm stores and through online orders via Glovo to SOS Children's Villages for the benefit of the Mother and Baby Unit.

SOS "Mother and Baby" provides temporary accommodation for up to 6 months to pregnant women and mothers at risk of abandoning their children, promotes parental attachment, supports young mothers through social, psychological and legal counselling and support.