The TIMEOUT brand was founded in California in 1973 by a group of young designers determined to offer a fashion line that responded to California's optimistic lifestyle and unique freedom of spirit.

From the very beginning, the goal was one: a positive and accessible brand, embodying the Californian's love of life, the thirst to enjoy our free time and to find our own way of reacting against the impersonal and hectic everyday life of today's world; a reaction against the monotony and impersonal style that the fashion giant corporations unwittingly impose, in pursuit of large-scale sales, at the expense of originality and freedom of fashion trends. All of this is embedded in the brand's name - TIMEOUT, as well as in the slogan Feel Alive.

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