Desigual, a Spanish textile and fashion company based in Barcelona, is characterised by its distinctive, upbeat and colourful designs. The company began operating under the slogan "Not the Same" in 1984 when Thomas Mear, the founder and president of Desigual visualized a future where people would be able to dress differently with fun and fresh clothes at affordable prices.

"La Vida es Chula" or "Life is beautiful" has been Desigual's slogan from the beginning. It is the brand's battle cry, an enthusiastic, stimulating, positive, optimistic slogan and a true statement of intent. It reflects the brand's mindset, which in turn is inevitably influenced by the Mediterranean, sun, light, passion and zest for life. A philosophy for life that reflects a way of design: fun, fresh, original and always saturated with a happy, playful and creative attitude. Be safe, don't be afraid and be yourself.

Desigual creates collections for : Women, Men, Kids, Shoes, Home and Accessories. Creating positive emotions through original, colorful and quality clothes for everyone, with a mission: to share joy, love for life and a slightly extraordinary spirit. Desigual clothes are an innovation of life, they inspire those who wear them. The aim is to express something different, positive and fun through clothes - the Desigual experience. The brand is loyal to its six values: recognition, positivity, tolerance, respect, commitment, fun, and last but not least continuous improvement. Staying true to these values, the brand manages to grow every year with a clear mission: to have at least one Desigual item in every wardrobe in the world.

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