American lifestyle brand Kendall + Kylie opens Europe's first franchise store in Sofia. It has an area of 132 square meters and is located on the first floor of Sofia Ring Mall. The store is part of the retail network of Eff Group Bulgaria in partnership with ICB S.A. (International Celebrity Brands).

The store opens in May and will offer the latest women's collections of Kendall + Kylie clothing, lingerie, swimwear, shoes, handbags and accessories.

Kendall + Kylie's collections capture the unpredictable nature of today's young fashion fans: they are both confident and stylish, always in charge and up-to-date with the latest fashion trends.

The Kendall + Kylie brand was created in 2012 by Kendall and Kylie Jenner, dubbed "the most stylish sisters in Hollywood". Over the years they have gained immense popularity and now have over 350 million followers worldwide on social media. They have also been described as "the most famous fashion icons of Generation Z". Kendall + Kylie's collections of clothes, shoes and accessories are available in the USA, in most European countries, in Asia and the Middle East, and since May they have been delighting Bulgarian fans of the brand, thanks to FF Group Bulgaria.