H&M's new collaboration for a sustainable children's clothing collection

10 March, 2021

H&M is excited to once again partner with an independent illustrator for its most sustainable children's capsule collection to date. Featuring images of quiet gardens and rainforests, this spring collection is a collaboration with Angela McKay, founder of Ohkii Studio. The designs in Angela Mckay x H&M are made from organic cotton, recycled materials and viscose. With an intense sense of colour and whimsical details, Mckay paints flowers, butterflies, jungle, foliage and sleepy sloths, which are then printed onto children's clothing, swimwear, shoes and accessories. The Angela Mckay x H&M collection will be available in H&M stores worldwide and online at hm.com on March 11.

Angela McKay's amazing illustrations come to life on jackets, dresses, skirts, jumpsuits, sweatshirts, blouses, leggings and shorts. Swimwear, pajamas and underwear, along with shoes and accessories create a complete children's collection. The colour palette is a range of pinks, greens, navy blues and blacks. Angela Mckay x H&M is another step towards the brand's goal of using 100% organic, recycled or other sustainable materials to make its products by 2030.

"I am fascinated by nature, the ocean, folk tales and even old mystery novels. The handmade illustrations really come to life in this collaboration with H&M, so I believe children wearing the collection will feel the mood the patterns set and smile," says Angela McKay, illustrator and founder of Ohkii Studio.

"Angela's illustrations really draw children's attention to the gardens, rainforests and whimsical details. Our aim is to continue to support independent illustrators from around the world. With this H&M Kids collaboration, we are also continuing our efforts to make the fashion industry more sustainable," says Sofia Löfstedt, Head of Kidswear Design at H&M.