Beverly Hills Polo Club chose Sofia for the opening of its first monobrand store in Europe. The store opens on 22 May 2021 in Sofia Ring Mall, Level 1, in a partnership between EF Group Bulgaria and IBS (International Celebrity Brands). The 179m² store will offer clothing, accessories and footwear for men, women and children.

The store's design is rich in wood and metal accents, visually expressed with organic and earthy hues. The store's luxurious, colorful and comfortable ambiance contributes to a pleasant experience for every customer.

Beverly Hills, California is a symbol of luxury that is unmatched worldwide. Home to movie stars and successful businessmen, set among tropical flora and the perfect California climate, the city's lifestyle represents the pinnacle of excellence.

Established in 1982, the Beverly Hills Polo Club (BHPC) brand was inspired by both the elegance and glamour of Beverly Hills and the noble sport of polo, often referred to as "the sport of kings." The brand successfully captures the excitement of this competitive sport along with membership in an exclusive social club.

BHPC creates products that have a unique signature: the iconic horse and rider logo combined with a play of colors highlight the brand's California heritage. Beverly Hills Polo Club has over 650 lifestyle stores worldwide and a presence in over 70 countries.