They call you a shopping maniac. They wonder where you find the energy to browse so many shops. They are amazed at the attention you pay to all the fashion trends. They're amazed that you might not like an item because some little detail on it isn't exactly how you want it.

They naively say "Well, big deal, it's almost invisible.".

Almost not visible? Oh, dear.

But you don't blame them. You know that not everyone understands you. The need to have the latest model. The most modern. The one no one owns yet. And no. It's not some foolishness or a waste of time as some think. You know it isn't. To find the perfect shade. The phenomenal curve. The exhilaration of being first. To touch the perfect fabric. To be yours. To see it for the first time on yourself.

That's right, not everyone understands you.

They don't understand that what you do is much more than just shopping.

That's why we did this photo shoot for the launch of the autumn collections in Sofia Ring Mall. To call what you do by its real name.

Collectibles.

All the pictures you will see are taken with items from Sofia Ring Mall. Not only the clothes and accessories. The reason? You and I look alike. We also love collecting.

And especially the people who practice it.