Fusion offers a variety of brands:

Superdry

Superdry was launched in 2003 after an inspiring trip to Tokyo, with the aim of creating clothing that recreated the 'classics of the future', inspired by iconic 'vintage' Americana, the strong influence of Japanese graphic imagery and a British twist.

The company targets the young, fashion-oriented generation, particularly men and women between the ages of 15-25, with opportunities primarily in the mid-price range for apparel, accessories, footwear and cosmetics. Increasingly, however, the brand is appealing to a broader age group, thanks to the growth in the depth and nature of its products. Already well-represented, well-known and well-established in the UK, its home market, the company and its subsidiaries continue to work hard at continually expanding its international business, which is being developed through websites, wholesale partners, a network of franchise stores and increasingly by opening its own stores.

The business has grown tremendously in the 13 years since its inception, becoming the truly international brand that it is today.

Superdry has a solid and growing presence worldwide, operating through 515 branded locations in 46 countries.

There are 139 monobrand stores in the UK and Europe, 208 franchised and licensed stores and 168 concessions.

Superdry focuses on high quality, modern productswhich, to varying degrees, fuse "vintage" Americana with Japanese and British-inspired graphics. They are characterized by high quality fabrics with authentic vintage effect, bleachings, unique aged effects, globally relevant, hand-painted graphics and masterfully tailored cuts with a variety of styles.

 

GAS

The founder and president of Grotto Spa., Mr. Grotto, is the driving force behind the GAS brand. Mr. Grotto started the brand back in time with a passion for business and fashion, learning from a young age both the family retail business and the basics of fashion from his mother, a haberdashery owner. After coming of age, he began pursuing, more accurately for fun, music PR, which gave him a lifelong taste for youth fashion. Realizing that traditional clothing could never express youth culture, he did a complete makeover of his mother's store and began selling jeans there. Not content with what the market offered, in the early 1970s he began his entrepreneurial adventure setting up an artisan workshop producing his own clothes. A dozen years later, he founded the company Grotto Spa. where all phases of production are focused on creating collections aimed at consumers in search of original, quality clothes that are also functional and versatile. In 1984, he realized his dream with the launch of the GAS collection. Since then, the GAS brand has continued to grow and develop internationally taking its fashion lines and values to major global markets

 

 

Pepe Jeans London

The year is 1973 and a group of rowdy kids are scrambling to get a foothold around an unassuming market stall that serves as shelter from the icy February drizzle under the railway bridge in the heart of Portobello Market, London. The buzz is palpable. Migrating by tube, bus and motorbike from the far reaches of London, this mix of crews meet at the capital's trendiest market in a bid to snap up an elusive pair of jeans, where the most discerning fashion devotees swap ideas. It was there in 1973, under that bridge in Notting Hill, that the Pepe Jeans brand was born.

 

FILA

When the Fila brothers first opened their shop in 1911 in Biella, a small town in the foothills of northern Italy, they had no idea how far their venture would go. Initially working to create quality textiles for locals, the brothers sought to produce fabrics that combined luxury, art and utility, taking inspiration from their homeland to create a product that was as exquisitely textured and evocative as the Italian landscape: the austerity of the Alps, the grace of the hills and the boldness of the Mediterranean coast. Today, as we celebrate Fila's 108th anniversary, we are proud to say that their dream has been reborn in this company. From the craggy peaks of Mount Everest to the famed greens of Wimbledon, the Fila name echoes an undeniable legacy of excellence,

The story of Phila's transformation into the world's leading high-end sportswear designer is one of continuous evolution, driven by the philosophy of innovation that underpins their most successful projects. In 1923, the brothers formally established the expanding family textile business as a high-end knitwear company, which they incorporated into a company called Maglficio Biellese. Over the years, the business expanded beyond Biella's borders to become a renowned quality knitwear manufacturer for Italy. In 1942, the company merged with the Fratelli Fila company and by 1972 the company had sales of over one billion pounds and a total of over 250 employees. Wanting to expand the company even further, Giusevere Fila hired Enrico Fracaei as managing director in 1968.

The 20th century saw a new form of individual expression that elevated sport - and especially tennis - to international prominence and became the embodiment of grace, style and an example of the robust vitality of the human spirit. From a company primed for its bold debut in the sportswear industry, Frachey put two men in charge of ensuring its success: innovative designer Pier Luigi Rolando, the artist behind our most iconic designs, and Alessandro Galliano, the well-known engineering director. Inspired by Frachey's own rock climbs near Biella, Rolando and Galliano began their work with the understanding that sport is life expressed through movement, and that sportswear should complement, not overpower, the athlete. They began creating fabric designed to support the movements of the athletes themselves,

The product of this collaboration became their premiere outerwear collection, which debuted in 1972. Rolando's designs, using wool and cashmere in new ways, created a line that quickly gained notoriety for its seamless blend of grace and vibrancy. The following year, their name became a guarantor of quality in the sportswear industry with the introduction of the now legendary "White Line" collection. Billed as a respectfully irreverent jab at traditional product lines and the ubiquitous presence of all-white garments that have long dominated tennis apparel, the White Line collection represents a fusion of the provocative and the exemplary. The collection is aesthetically striking in its new design and unconventional use of vibrant colors with beautiful simplicity with performance and functionality that instantly captivates the world. The premiere collection marks the beginning of a new era not only in Phila's history, but in the sportswear industry as a whole. While others see a contradiction, Phila is becoming a brand that caters to both the avid athlete and the cosmopolitan, realizing the latest and boldest innovations in fashion. The White Line collection is bold and different,and classics can be timeless with contemporary designs.

Phila enjoys special relationships with remarkable athletes, pioneers who are marked by an unrelenting passion for sport and winning. Beginning with their debut on the courts with the magnificent tennis players Adriano Panatta, Paolo Bertolucci and the incomparable Bjorn Borg, we have been fortunate to help extraordinary individuals achieve some of the most iconic sporting achievements in history. They follow Borg as he climbs to the top of the sport's history, the F-Box logo proudly displayed on his headband, winning five consecutive Wimbledon victories and cementing his legacy as tennis' most dominant and unique player. In 1986, when Reinhold Messner reached the treacherous summit of Mount Everest, fueled by the spirit of adventure and the determination to be the first to scale the titan without the aid of supplemental oxygen, he wore high-tech mountain gear designed by Phila. Thirsting for more, he went on to scale 13 peaks in the Himalayas, leaving his indelible mark on mountaineering history and wearing Phila and the iconic F-Box logo proudly on the world's highest peaks. Descending the slopes with Ingemar Stenmark in pursuit of his 86th World Cup title. Phila dressed Tom Watson, we circumnavigated the frosty trails of Italy with Alberto Tomba and made designs for Monica Seles and Guillermo Vilas. In 2009, Svetlana Kuznetsova won the French Open with their clothing.

Fila is particularly proud to have the support of Kim Clijsters after she made a historic comeback after an eighteen-month absence to win again, following in the footsteps of former Fila athlete and her mother Evonne Goolagong-Cawley. In 2011, on their 100th anniversary, Kim started strong, winning the 2011 Australian Open wearing a replica of one of Goolagong-Cawley's iconic suits from the early 1980s. For the Clighesters' participation in the 2012 US Open, Phila developed a special commemorative "Trophy Collection" that Kims wore to recent Grand Slam tournaments. Fila created a special collection for tennis fans in August 2012, which was a great success and was worn by famous athletes representing their countries at the Christmas Tennis Games in England and various sports clubs during the London Games. Phila also dressed the South Korean and Hong Kong delegations at the London Games.

In addition, Fila sponsors the BNP Paribas Open in Indian Wells, California, the Sony Open in Miami, Florida and the Champions League Hall of Fame in Newport, Rhode Island, the Porsche Tennis Grand Prix and the BMW Open in Germany, as well as partnerships with the Van der Meer Tennis Academy in Hilton Head, South Carolina, the John Newcomb Tennis Ranch in Texas and the Junior Tennis Champions Center.

A century after its humble beginnings, Fila has become synonymous with functionality and sophistication. Worn not only by internationally acclaimed athletes but also fashion icons, Fila uses premium fabric designed to exude the sophistication of Italian craftsmanship while allowing for maximum flexibility and comfort. Their legacy of style carries admiration to this day. Whether you're embarking on the next athletic adventure or leading an active life, Fila will help take you anywhere you want to go because they understand that the beauty of sport is that of life on the go.

So have the courage to shatter your expectations, to push the limits for yourself and the world around you. Be bold and provocative. Show the world that it is possible to exude sophistication and style without sacrificing your comfort. It's important for the Phila customer to stand out, not blend in.

 

PONY

Founded in 1972 on Madison Avenue in New York 'Pony' was created by industry veteran Roberto Mueller, along with funding provided by adidas chairman Horst Dassler . Pony has become one of the best sports brands in the world. By the mid-1980s, Pony's sales volume reached $800 million. The Pony brand was worn by champion athletes in every major sport, including FIFA World Cup on NFL е Super Bowl on CFL е Grey bowl , MLB е World Series as well as the NBA Finals.

 

Lacoste

The real story of the Crocodile began in 1923 after Rene Lacoste made a bet with the captain of the French Davis Cup team, Allan Murr, who promised him a suitcase made of crocodile skin if he won an important game for the team. The event was reported in an article in the Boston Evening Transcript, in which journalists first gave the nickname "the crocodile" to René Lacoste. The American public then retained this nickname, which emphasized the tenacity of the tennis courts demonstrated in the fact that he never "let go of his prey." So his friend Robert George, who was an illustrator, made a design of a crocodile and embroidered it on the blazer he wore out on the court.