
New collection in Cool Club - Adventure
28 April, 2023
Summer is coming soon - time to get ready for it!☀️
The Cool Club Adventure collection is full of holiday motifs and simple cuts. These are the most comfortable models, specially designed for young explorers for the warm days!☀️
And are the kids ready for new adventures?
The new collection can be found in the Cool Club store on level 1 or online at: www.coolclub.bg

Easter workshop for children in Sofia Ring Mall
3 April, 2023

New BUZZ store in Sofia Ring Mall
28 March, 2023
Welcome to the newly opened BUZZ store in Sofia Ring Mall.
BUZZ Ring Mall is the largest Buzz store in Bulgaria, located on over 370 square meters. The main destination for all sneaker fans and the only SNEAKER STATION in Bulgaria.
With its new and modern look and its wide variety of models of the most popular world brands, BUZZ brings the spirit of the world's great metropolises to Bulgaria.
BUZZ is a must for all lovers of diverse and quality sneakers who want to follow the latest fashion trends and create their own unique style.
Welcome to level 1!

"What to become when I grow up" - a forum for professional orientation
22 March, 2023






New FANTASY collection in Cool Club
17 March, 2023
We are all looking forward to the arrival of spring!
For its arrival we have prepared a new, fabulously colourful Cool Club FANTASY collection. ✨
Fierce optical illusions and patterns inspired by the virtual world are the style of the upcoming spring 🤩
Visit the Cool Club store on level 1 or view the offers online at: https://coolclub.bg/

World Anti-Obesity Day event
23 February, 2023
On March 4, Sofia Ring Mall will host an event on the occasion of the World Anti-Obesity Day.
During the event, visitors will have the opportunity to listen to live lectures from experts, measure their performance and get moving with the trainers from Pulse Fitness. As well as win tempting prizes.
On March 4, Sofia Ring Mall will host an event on the occasion of the World Anti-Obesity Day.
The programme of the event is as follows:
11:00 - 11:30 - Let's talk about obesity: with Dr. Ivaylo Bogomilov
11:30 - 12:00 - Psychological aspects of nutrition: with Bilyana Koteva, founder of 1Naum
12:00 - 12:30 - Open workout with top coach Krasimir Boychev at Pulse
12:30 - World Anti-Obesity Day Tombola
Participants can win a variety of raffle prizes by scanning a special QR code:
- One-year card for Pulse;
- Complimentary access to fitness and group classes/spa;
- Voucher for fitness equipment and accessories worth 300 BGN;
- Massage of your choice from Marina Spa;
- Weekend for two at Grand Hotel Bansko.
- OMRON Body Monitor
and others.
Between 10:30 a.m. and 1 p.m., there will be a standing consultation station, "From Weight Truth to Zero Cardiovascular Disease," with young physicians from the Medical Student Association. The young doctors will be on hand to advise visitors on lifestyle improvements and to measure with a body monitor indicators: body fat, muscle mass, BMI, blood pressure and more. With the support of OMRON Bulgaria and NovoNordisk.
We look forward to seeing you on March 4.

The new collection from Cool Club - Morning club is now in store
10 February, 2023
The new collection from Cool Club - Morning club is now in the Sofia Ring Mall store.
Our Morning Club offerings will allow your children to enjoy a fresh morning, get energized for the day, and why not feel the spring a little earlier ☀️
Visit the Cool Club store on level 1 or view our offers online at https://coolclub.bg/

Winter discounts up to -70% in Sofia Ring Mall
4 January, 2023
It doesn't matter if you step on the snow or the moon. 🌕 Every appearance should be spectacular. Make it just that with winter discounts at Sofia Ring Mall.
See some of them here: PROMOTIONS | Sofia Ring Mall

Holiday opening hours of Sofia Ring Mall
20 December, 2022
Sofia Ring Mall will be waiting for you during the holidays, but with changed opening hours* ⤵️:
24 December
10:00 - 19:00 ч.
25 December
10:00 - 20:00 ч.
31 December
10:00 - 19:00 ч.
1 January
10:00 - 22:00 ч.
*Some stores in Sofia Ring Mall may have different holiday opening hours. Get to know it:
Shop: | 24/12/2022 | 25/12/2022 | 26/12/2022 | 31/12/2022 | 1.1.2023 |
KARHER | 10:00-19:00 | 10:00-20:00 | 10:00-22:00 | 10:00-19:00 | Closed |
Booktrading | 10:00-18:00 | 11:00-19:00 | 10:00-20:00 | 10:00-18:00 | 12:00-19:00 |
Green Life | 10:00-17:00 | Closed | 10:00-22:00 | 10:00-17:00 | Closed |
ZooCenter | 10:00-19:00 | 10:00-20:00 | 10:00-22:00 | 10:00-19:00 | Closed |
Ralica | 10:00-18:00 | 10:00-18:00 | 10:00-22:00 | Closed | Closed |
Dupissima | 10:00-19:00 | Closed | 10:00-22:00 | 10:00-19:00 | Closed |
Reading | 10:00-19:00 | 10:00-20:00 | 10:00-22:00 | 10:00-19:00 | Closed |
PEPCO | 10:00-19:00 | Closed | 10:00-22:00 | 10:00-19:00 | Closed |
A1 | 10:00-17:00 | Closed | 10:00-22:00 | 10:00-19:00 | Closed |
Pick & Mix | 10:00-18:00 | 11:00-20:00 | 10:00-22:00 | 10:00-18:00 | Closed |
Peek&Clop. | 10:00-19:00 | 10:00-20:00 | 10:00-22:00 | 10:00-19:00 | Closed |
H&M | 10:00-18:00 | 10:00-20:00 | 10:00-22:00 | 10:00-18:00 | Closed |
Mango | 10:00-18:00 | 13:00-20:00 | 10:00-22:00 | 10:00-18:00 | Closed |
Paolo Botticeli | 10:00-19:00 | 10:00-20:00 | 10:00-22:00 | 10:00-19:00 | Closed |
POSTBANK | 10:00-18:00 | Closed | 10:00-18:00 | Closed | Closed |
Subra | 10:00-19:00 | 10:00-20:00 | 10:00-22:00 | 10:00-19:00 | 12:00-20:00 |
Yettel | 10:00-18:00 | Closed | 10:00-22:00 | 10:00-16:00 | Closed |
FUSION | 10:00-18:00 | 10:00-19:00 | 10:00-22:00 | 10:00-18:00 | 12:00-20:00 |
Beauty Zone | 10:00-19:00 | 10:00-20:00 | 10:00-22:00 | 10:00-19:00 | 12:00-20:00 |
Tom Tailor | 10:00-18:00 | 10:00-18:00 | 10:00-22:00 | 10:00-18:00 | Closed |
Vision Express | 10:00-19:00 | 10:00-20:00 | 10:00-22:00 | 10:00-19:00 | Closed |
Art 93 | 10:00-19:00 | 10:00-20:00 | 10:00-22:00 | 10:00-19:00 | Closed |
JULLYANY | 10:00-18:00 | 10:00-20:00 | 10:00-22:00 | 10:00-18:00 | Closed |
Scandal | 10:00-18:00 | 10:00-19:00 | 10:00-22:00 | 10:00-18:00 | 12:00-20:00 |
Petit Bateau | 10:00-18:00 | Closed | 12:00-22:00 | 10:00-18:00 | Closed |
Intersport | 10:00-18:00 | 12:00-20:00 | 10:00-22:00 | 10:00-18:00 | 10:00-22:00 |
Salad Box | 10:00-18:00 | Closed | 10:00-20:00 | 10:00-18:00 | Closed |
Grand Optics/Zeiss | 10:00-18:00 | 10:00-19:00 | 10:00-22:00 | 10:00-19:00 | Closed |
Scandal Kids | 10:00-18:00 | 10:00-19:00 | 10:00-22:00 | 10:00-18:00 | 12:00-20:00 |
Desigual | 10:00-18:00 | 10:00-19:00 | 10:00-22:00 | 10:00-18:00 | 12:00-20:00 |
Seoul Cosmetics | 10:00-18:00 | 12:00-18:00 | 10:00-22:00 | 10:00-18:00 | Closed |
Fox Optics | 10:00-19:00 | Closed | Closed | 10:00-19:00 | Closed |
Ola | 10:00-18:00 | 10:00-18:00 | 10:00-22:00 | 10:00-18:00 | Closed |
HUMMUSBAR | Closed | Closed | 10:00-22:00 | 10:00-19:00 | Closed |
BG Shop Polemi | 10:00-19:00 | 10:00-20:00 | 10:00-22:00 | 10:00-19:00 | Closed |
Kolev and Kolev | 10:00-19:00 | 10:00-20:00 | 10:00-22:00 | 10:00-14:00 | Closed |
Miniso | 10:00-18:00 | 12:00-18:00 | 10:00-22:00 | 10:00-18:00 | Closed |
Lynne | 10:00-19:00 | 10:00-20:00 | 10:00-22:00 | 10:00-19:00 | Closed |

15 gift ideas
10 December, 2022
RadostnaKoleda with Radostnamama
15 gift ideas to make for your husband, mother-in-law and unattached friend
+ ideas for your best friend, your mother and grandmother, your pets, family and children
Everyone who knows me, knows how much I love shopping for gifts from the mall and this year I decided to organize #RadostnaChristmas in Sofia Ring Mall, where I will give you 15 ideas and suggestions for
Svekura,
Your unattached boyfriend (could be your boyfriend, dear),
Your wife,
The grandmother or the candle,
Your best friend,
Your mother,
Your family friends with kids,
Young lovers who don't have children yet,
Your parents,
Children over 7 years,
3 to 7 years old,
Babies up to 2 years,
The dog,
Cat,
Hamster
or something like Grandma's Christmas and Grandpa's mitten of gifts - there will be something for everyone from the heart, as long as they deserve it 🙂
For the men, I selected 3 gifts from Mr. Bricolage. The first one turns your father-in-law into Agent 007, the second one will help your friend without a wife to find one and the third one is for your husband.
Your father-in-law, grandfather or any other man would be as happy as you are to see a Christmas calendar with make-up on this toolbox. https://mr-bricolage.bg/komplekt-instrumenti-chasti-inventiv/p/340307 which is also easy to use, because I had to unscrew a bolt and easily managed to assemble myself a quick screwdriver.
Your friend who usually gets sweaters, socks and perfume, it's time to have a gift to prove himself as a master: https://mr-bricolage.bg/komplekt-instrumenti-chasti-inventiv/p/340307. The electric screwdriver facilitates the process of assembly and quick repairs in his or someone else's house. Do him this favor and give it to him for Christmas 2022.
Your husband will be happy with a new backpack that I think can even carry a bottle of champagne and whiskey for a quick weekend away with you, as well as hold all the essentials for 2-3 kids and take them to soccer on the weekend while you relax in front of the TV.
https://mr-bricolage.bg/ranitsa-xd-design-bobby-original-/p/1020712
All my offers for men are available in the Mr. Bricolage store in Sofia Ring Mall.
For your favorite women, I chose Beauty Zone because whatever you get there for your grandmother, girlfriend, mother, you won't disappoint them. What mother-in-law, for example, wouldn't love to receive makeup for Christmas in a handy tote? This one's budget-friendly: https://douglas.bg/douglas-68535
For your best friend, for your daughter, for your favourite woman - DOUGLAS Makeup Christmas Calendar with 24 surprises to amaze her every time she opens a window. https://douglas.bg/douglas-makeup-advent-calendar-68551 . For me, the calendar is an absolute favourite because there's no way at least 20 cool makeup accessories out of 24 won't pop up.
My mother taught me that the best gift for a woman is a perfume, so in RadostnaChristmas I included the fragrance Born Dreamer by Charli Damelio. Gentle in exquisite packaging ready for gift and photo at the same time. And you can always take it back for yourself if the recipient wonders if it's to her taste. https://douglas.bg/born-dreamer-by-charli-damelio-edt-68634
Family invitations during the holidays usually include chocolates and wine as a hostess gift, however I suggest you upgrade the experience into gift giving and receiving. When you invite a couple with children, give them these 3 red and white bowls in a set that also doubles as a hot plate, they are great for little hands that want to play shop or kitchen, and you can always serve nuts for the husband. Super functional, but also beautiful if the hostess decides to photograph them for Instagram.
It is also likely that a couple without children, in their most loving period, will invite you for a family visit. For them, a scented candle and home fragrance ( for the bathroom will also fit) from the Vintage series. The hostess will love the look of them and how they smell, and the host will be happy to benefit from her joy later 🙂 !
For an elderly couple like your parents or his I have a super cute proposal in the form of two kissing penguins on glasses on a red tray. Who wouldn't love them? In a pinch, grandma can always serve hot chocolate to the kids in them.
I collected all the family gift ideas from the English Home store in Sofia Ring Mall.
Kids get showered with the most gifts during the holidays, but I still can't pass up a few ideas for them too. For 7+ I chose a basketball with a monitor that counts baskets scored in 15, 30 or 60 seconds. Play for time and with friends. https://www.orangecenter.bg/mini-basketbolna-arkadna-igra-legami-what-a-shot.html
For the younger ones between the ages of 3 and 7, my favorite gift choice is Christmas books. "Peter Rabbit: Christmas is Coming" is a book with 25 stories + activities for kids after each one. Ah! https://www.orangecenter.bg/zaycheto-pitar-koleda-idva.html Another idea from me for this age is "Learn words with pictures. Christmas" - a book and puzzle in a super cute box with a handle. I've seen similar books in America where they teach words based on a theme - shapes, colors of Christmas + a puzzle with big pieces that a toddler can easily grab and quickly put in order without getting mad.
For little ones up to 2 years - tower. It's educational and entertaining, and my kids still play with it because their favorite activity is to set it up and then push it down. This one has holes and little animal figurines to go into their houses. A real fun activity for the little ones.
You can find these and hundreds more gift ideas for kids at the Orange Center in Sofia Ring Mall.
Personally, I don't have a pet, but all my friends who do love them as family members and I thought it was only right to give ideas for them as well as everyone else. For my dog I thought this white soft and super looking bed brand Ami Play was super cute, and the model is Mogran https://amiplay.eu/en/produkt/ellipse-bedding-4/
For the kitten, I liked the Flamingo nail scratcher, which is a wooden accessory and serves to exercise as well as stimulate new nail growth. It's super cute and I think it works for photos, something we shouldn't miss when choosing our gifts in 2022 🙂 . https://zoocenter.bg/product/flamingo-draskalka-s-darven-disk-s-topcheta
And I have a surprise for your little hamster - a wooden wheel that will keep your pet in shape and entertained all day long. https://zoocenter.bg/product/flamingo-bogie-darveno-kolelo-za-grizachi-l
You can take your pet and visit the Zoo Center in Sofia Ring Mall, because it is pet friendly.
On my Instagram account I will share stories in real time, show different ideas to get inspired by, so come there so you don't have to think and wonder what to surprise your favorite creatures with this year 🙂
P.S. This text, photos, videos and selection of gifts are in partnership with Sofia Ring Mall, which I visit at least 2 times a week and I'm very happy that it is with them that I realize #RadostnaChristmas 2022 🙂

Christmas moments in Sofia Ring Mall
8 December, 2022


When:


Where: level 1


Mines on dark mode 25-27.11.
21 November, 2022
We're going dark with discounts down to -70% from November 25-27. Find all discounts here: PROMOTIONS | Sofia Ring Mall

Three-day Halloween party marathon in FUN Ring Park
27 October, 2022
Halloween is one of the favorite holidays for kids. And this year at FUN Ring Park it will last for 3 whole days with a special party marathon.
29.10. and 30.10. - Themed Halloween party with Tarantulina
Kids will have fun with games on the FUN Ring Park stage, as well as challenges on the inflatable playground, roller coaster, bumper cars and UFO. And the evening will end with a special Halloween disco. Bring your child and enjoy a few hours just for you. The FUN Ring Park team will take care of your peace of mind and his fun.
- Ticket price: 25 BGN
- Start: 17:30
- End: 20:00
- For children from 5 to 10 years
31.10. - Masquerade Ball with the band "Naughty Notes" and competition for the most attractive Halloween costume
On Halloween day it's time for a masked ball with lots of music, and all the kids who love to sing can take the stage in a shared song with the band Naughty Notes. Don't forget to take care of your child's festive look, because they could just win the competition for the most attractive Halloween costume. Don't skip the pumpkins because it wouldn't be a real Halloween party without them. And there will be a festive combo at Finger Food for all the hungry kids - creepy hotdogs and bloody lemonade.
- Masked Ball with "Naughty Notes": 7:00 pm.
- Contest for the most interesting Halloween costume: 20:00.
- End of the party: 21:00
- A parent must be present.
Give your child a whole evening of games, fun and prizes. Choose a day to bring him and come together on Level 1. We look forward to seeing you and can't wait to see the craziest costumes.
New collection at Petit Bateau
14 September, 2022
Petit Bateau, the lingerie and children's clothing store, invites you to browse its new collection, the quality baby and children's clothes that are a faithful companion to girls and boys in all their activities. The brand also offers its women's collection, which revisits the Petit Bateau basics in a contemporary and fun way!
Wishing all children a great back to school ❤
COOL CLUB opens in Sofia Ring Mall with the characters from Daisy
23 August, 2022
The new children's and baby fashion chain COOL CLUB enters Bulgaria just before the feverish preparation of children for school and kindergarten with its store in Sofia Ring Mall, level 1.
On Thursday, August 25, at 18.00, the characters from Daisy will be waiting for their fans - Bibi, Mimi and Daisy will welcome the kids at the opening to take pictures and sing together.
All customers in the first days after the opening of the stores will be able to take advantage of 20% discount on the purchase of comfortable and fashionable clothes for boys and girls from 0 to 14 years.
COOL CLUB was founded in 2001 in Poland and offers clothing, accessories and footwear for children created by the designers of SMYK - an international children's and baby fashion company with over 300 stores worldwide. Its success is based on an excellent balance between children's tastes and parents' expectations of the style, quality and price of clothes and shoes.
The entire COOL CLUB collection is inspired by the latest trends in the fashion world, and every month customers can find a new themed COOL CLUB collection for the kids. For the designers of COOL CLUB, childhood is a combination of unique moments, full of colours and adventures that stay in the mind forever. Every child loves to feel comfortable and like themselves in their clothes. And the parents' task is to choose clothing that fits every situation. COOL CLUB brand clothes and accessories fully meet the expectations of both children and parents. COOL CLUB focuses on high quality materials that are suitable for every occasion. The company aims to accompany its young customers in every moment of their lives, from birth to the age of 14.
COOL CLUB was created for children, but is appreciated by the whole family.
Follow COOL CLUB:

1 June in Sofia Ring Mall
30 May, 2022
Children's Day is approaching. Give your child an unforgettable celebration filled with games, songs, dances and lots of prizes. 🎁🎉🎈
Our friends from Super Toons TV will be bringing Masha, Winnie and the Smurfs and there will be an exciting programme on the stage outside the Amphitheatre with lots of music, entertainment and prizes from Pick 'n Mix, Comsed, Orange, CCC and Goto. Enter to win the grand prize of one of three balloon flights. Find out how to enter the raffle on the day.
We look forward to seeing you at Sofia Ring Mall on 1 June at 16:00. Smiles and good mood are guaranteed.
There will also be lots of prizes for the kids from the shops in Sofia Ring Mall 🤩🎉
Here are some of them:
🎁 Pop it toys by Orange centre
🎁 Gifts from Comrade
🎁 Jelly bears Haribo Pick'n'Mix
🎁 Gifts from CCC Shoes & Bags
🎁 Free attraction coupons from FUN Ring Park
🎁 Gifts from Goto Jewellery and Diamonds: coloring books + discount card from the children's collection, gifts for the participants in the games, themed gold jewel for one participant in the raffle
Come and have fun on June 1 at 4:00 pm.
New sandals collection Kolev and Kolev
11 May, 2022
Are you ready for crazy adventures 🤸? Comfortable, lightweight and made from breathable fabrics, our new sandals are here now. For long sunny days 🌞 filled with games and fun.
Welcome to floor 2!

Your little one wants to play during the week too, not just at the weekend
31 March, 2022
Bring him in FUN Ring Park every weekday between 10:00 and 16:00, when you can have fun without limit on the inflatable playground and in the maze for a promotional price of 10 BGN. Welcome to level 1, Sofia Ring Mall.

New spring collection at Kolev & Kolev
30 March, 2022
For bath, for rest, for pool! Perfect for children's feet. Our new slippers are made of soft EVA foam, so they are extremely light and comfortable, do not slip and dry quickly. They also have a strap for more comfortable walking.

Santa Claus at FUN greets you at 11:30 am.
22 December, 2021







Me, you and Disney at H&M
3 December, 2021
H&M are filling us with Disney magic again and now in Christmas colours! All the kids are already eagerly awaiting the holidays, the games and the presents and with these designs they will be ready for all kinds of festive adventures.

Black Friday is here with lots of discounts
23 November, 2021
Black Friday is waiting for you with 3 days full of discounts from 26 to 28 November!
Come to Sofia Ring Mall and get gifts for everyone 🎁
SHOP | OFFER | PERIOD |
MED | To -60% | 23-28.11. |
Technomarket | To -50% | 30.11. |
S-gifts | From -20% to -60% of the whole assortment | 26-28.11. |
H&M | 20% on everything | 26 и 27.11. |
Grand Optics | To -70% | 1-30.11. |
Premium | -10% discount on smoking accessories and Cuban gourmet products | 26-28.11. |
Fox Optics | Up to -70% discount on sunglasses, contact lenses and glasses | 15-30.11 |
The Body Shop | 25% discount on everything | 26-28.11. |
SDI | 25% discount on home insurance | 26-28.11. |
Postbank | Consumer credit with exclusive terms | 19.11.-5.12 |
Pulse | Monthly card for 49 BGN/month with VIP package included (access to Athletic Fitness, unlimited number of visits, 2 times per month free visit with a friend, full access to the online training platform www.pulseplus.bg). No entrance fee. The price is valid for the purchase of a 3-month card. | 26-28.11. |
Paolo Botticelli | Up to -50 % of New Collection | 26-28.11. |
Carducci | Discount on all items up to -50%; Discount on new collection -30%; Discount on selected items -50% | 22-30.11. |
Kolev and Kolev | -20% to -50% | 26-28.11. |
Mercedes-Benz | Discount up to -75% on selected items. | 26-28.11. |
Petit Bateau | 20% on a new collection; 60% on an old collection (no exchange right) | 26-28.11. |
Subra | Up to -50% of many brands of cosmetics and dietary supplements | 19-30.11. |
Scandal | To -50% | 26-28.11. |
Scandal kids | To -50% | 26-28.11. |
Fusion | To -50% | 26-28.11. |
Desigual | To -40% | 26-28.11. |
Aquamarine | To - 50% | 26-28.11. |
Goto | Discount -10% for all collections. When buying two diamond jewellery pieces, the discount increases to -15%. For the purchase of three pieces of diamond jewellery -20%. | 23-28.11. |
LC Waikiki | Get 4, pay 3 | 26.11. |
Peek&Cloppenburg | up to -15% of the whole assortment | 26-28.11. |
Pick 'n mix | 25% on certain items Bestseller | 26.11. |
beauty|zone | 15% on everything, -20% with Beauty card | 26-28.11. |
Sportisimo | 10% on shoes | |
Pompea | 20% discount on all items | 26-28.11. |
Zoocenter | Up to 10% of food and 20% of treats and accessories | 26-28.11. |
MK-Oro | 5% of gold, 10% of gold with diamonds, 20% of silver | 26-28.11. |
Kenvelo | 50% discount on entire assortment | 25-28.11 |
Lee Cooper | 50% discount on entire assortment | 25-28.11 |
Timeout | 50% discount on entire assortment | 25-28.11 |
Tom Tailor | 50% discount for all items | 25-28.11 |
My Silver | 10% for all commodities and 30% on singles only | 26-28.11. |
Collective | To -30% | 26-28.11. |
Kendall+Kylie | To -30% | 26-28.11. |
BHPC | To -30% | 26-28.11. |
English Home | Up to -60% reduction; | 26-28.11. |
Adidas | Up to -40% discount on selected items | 22-28.11. |
Coincasa | -10% of Christmas products and -20% of Autumn-Winter collection | 26-28.11. |
MDL | To -60% | 26-28.11. |
Intersport | To -60% | 22-28.11. |
JYSK | Discounts up to 70% | 25-28.11. |
Sinsay | 40 % of selected items | 25-28.11. |
Reserved | 20% on everything | 26-28.11. |
Cropp | 20% on everything | 26-27.11. |
House | 20% on everything | until 28.11. |
Mango | To -50% | until 28.11. |
Miniso | Shop for 20 BGN and get 20% discount | 24-28.11. |
Theodore | -30% to -50% | 26-29.11. |
Next | 20% of all articles | 26-28.11. |
Andrews | Up to -50% reduction | 26-28.11. |
CCC | Up to -40% discount on even more items | 26-28.11. |

New lightweight slippers with EVA foam sole
12 October, 2021
🌟 Meet our new incredibly light slippers with EVA foam sole! 👣 Little feet will be happy in them because they have:
✔️ special sole design to protect toes when playing
✔️ name label
✔️ soft insole that is removable and can be cleaned
✔️ tight velcro for endless fun all day long
And they are in great fresh colors! 🌈🌈🌈

Shoes Kolev and Kolev - made for play
20 September, 2021
⭐ Children's shoes by Kolev & Kolev are made with care and attention to the proper development of the child's foot from the first steps!
👟 created from natural and high-tech materials
👟 with light, flexible and stable soles
👟 wide front for free toe movement
👟 quick and easy on and off
🏃♀️ Shoes made for play! 🏃

ONLINE GAME RULES: Back to School with Orange Center
15 September, 2021
Official rules for the Sofia Ring Mall online game "Back to School with Orange Center"
1. Participation period:
1.1. The entry period for the Sofia Ring Mall Back to School Online Game with Orange Center ("Game") is from 15 September 2021 until 23:59 on 23 September 2021.
1.2. The Game is available on the official Instagram page of ORANGE CENTER https://www.instagram.com/orange_center/ (the "Campaign Page").
2. Organizer:
2.1. The organizer of the Campaign is Sofia South Ring Mall EAD, UIC: 200114696, with registered office and management address. Address. "214 Okolovrasten Road ("the Organiser").
2.2. Facebook Inc. does not participate or assist in any way in the organisation and conduct of the Game.
3. Participants:
3.1. A participant in the Game may be any able-bodied natural person (over 18 years of age) with a permanent address in the Republic of Bulgaria, who during the Participation Period under point 1.1:
3.1.1. is registered or has a valid registration on the social network Instagram (according to the rules of the site);
3.1.2. visit the Orange Center's Instagram page: https://www.instagram.com/orange_center/ and follow its profile (@orange_center).
3.1.3. visit Sofia Ring Mall's Instagram page: https://www.instagram.com/sofia_ring_mall/ and follow its profile (@sofia_ring_mall).
3.1.4. accept these Rules, which will be published on the website https://www.sofiaring.bg/; the inclusion of the Participants in the Game means that they have accepted these Rules;
3.1.5. post a comment under the Game post on Instagram with a link https://www.instagram.com/p/CT1plzzIjOx/which must contain a tag (notation) of a person.
3.2. Employees of the Organizer, employees of Orange Center, as well as employees of other companies sent to perform temporary work for the Organizer, as users of these employees under their direction and control, as well as members of their families, are not eligible to participate in the Game.
4. Mechanism of participation:
4.1. Participation in the Game is not intended and is not conditional upon the purchase of any product or service offered by the Organizer.
4.2 Each Entrant who has complied with the conditions of clause 3.1 and meets the requirements of clause 3.2 is entered into the prize draw under clause 5 below.
4.3. Each Entrant may enter an unlimited number of comments in the Game.
4.4. In order to enter the prize draw, each user must follow the Orange Center (@orange_center) and Sofia Ring Mall (@sofia_ring_mall) profiles, and leave a comment under the Game post to be published during the Game and containing a tag (mention) of one person. Only comments under the Game post with a link are valid for participation: https://www.instagram.com/p/CT1plzzIjOx/.
4.5. Each Entrant is entered only once into the draw and can only win one prize, regardless of how many comments they have posted.
5. Award:
5.1. The prize will be awarded to one winning Entrant who has fulfilled the conditions of clause 3.1. and meets the requirements of clause 3.2.
The prize is a 7-piece My Favorite Book school supplies set from Orange Center. The prize consists of the following items:
- Backpack Enso My Favorite Book with two compartments
- Backpack Enso My Favorite Book with one compartment
- Small backpack Enso My Favorite Book
- Enso My Favorite Book bag with long handle, postman type
- Enso My Favorite Book Cosmetic Case
- Enso My Favorite Book cylindrical briefcase
- Enso My Favorite Book two-compartment briefcase
6. Determination of the winning Entrant:
6.1. Only Entrants who meet the conditions set out in clauses 3 and 4 of these Rules will be entered into the prize draw referred to in clause 5.
6.2. The draw of the winner will be made by specialised software on a random basis within 48 hours after the end of the Game.
6.3. The announcement of the winner will be made by a comment from the Orange Center's (@orange_center) Instagram account under the Game post within 48 hours after the end of the Game and/or through a story on the Instagram account of the organizer. This story will state the winner's username and the prize they win.
6.4. After the winning Entrant has been determined, 2 (two) additional reserve winning Entrants will be drawn. The reserve winning Entrants may replace the previous drawn Entrants provided that they cannot be found and/or cannot claim the prize within the time limit set out in clause 7.1 of these Rules.
6.5 After the winning Entrant has been drawn, a check will be made to ensure that they meet the conditions set out in these Rules. In the event that a winning Entrant is not eligible to receive a prize, the next eligible alternate winning Entrant in line will be deemed the winner.
7. Receiving the Award:
7.1. Within 3 (three) working days after the date of determination of the winning Participant in accordance with the previous paragraph 6, they should contact by private message to the Sofia Ring Mall account (@sofia_ring_mall) to find out how they will receive their prize. The names of the winner will be announced by a comment by Orange Center under the post for the respective Game and/or story ("Story") within 48 hours after its completion.
7.1.1. The Winning Participant must visit the Information Desk in Sofia Ring Mall at a day and time specified by the Organiser and fill in and sign an acceptance protocol with their personal data, which is required to receive the prize. These data will only be used for the provision of this specific prize.
7.1.2. In the event that the relevant winning Entrant fails to respond to the notification by sending the required details within 3 (three) working days of the winner being announced or refuses to accept the prize, the first alternate winning Entrant to be notified in accordance with this clause shall be deemed the winner. In the event that he/she also fails to respond within 1 (one) day of notification or refuses to receive the prize, the second reserve winning Entrant will be contacted. In the event that he/she also fails to respond within 1 (one) day of sending the message or refuses to receive the prize, the prize will remain unallocated and a new draw will not be organised.
7.2. The prize can be claimed within 14 (fourteen) working days from the date of the draw.
7.3. Upon receipt of a Prize, each winning Entrant must identify himself/herself by presenting the following documents.
7.4. Upon receipt of the prize, each winning Participant shall sign an acceptance protocol with the Organiser.
7.5. The prize cannot be exchanged for cash or any other equivalent.
7.6. The prize may not be assigned to third parties.
7.7. If within 4 (four) weeks from the date of the respective draw the prize has not been awarded due to circumstances beyond the control of the Organiser, a new draw shall not be organised.
8 Rights and Responsibilities:
8.1. a) in the event that the prize cannot be received, provided or redeemed due to the inability of the respective Participant and/or his/her representative to identify him/herself and/or to receive the prize within the specified time limits or due to other technical and/or legal obstacles related to the specific winning Participant and/or his/her representative/agent; b) in the event of the inability to provide and/or use the prize due to circumstances of force majeure, due to regulatory or legal restrictions or any other o
8.2. The Promoter shall not be liable for any failure to enter or award a prize if an Entrant's registration for the Campaign contains incomplete, false or misleading information.
8.3. The Organizer shall have the right at its discretion to terminate the Campaign at any time in the event that circumstances arise which prevent its conduct, including but not limited to abuse, violation of these Rules, force majeure, act of an administrative, judicial or other authority, etc. In such cases the Organiser shall not owe any compensation to the Participants.
8.4. Any attempts to manipulate the Campaign on the site where it is being conducted are prohibited. In case of any abuse that can be used to influence the Campaign page, as well as in case of suspicion of such abuse, the Organizer has the right to disqualify the Participant concerned, in which case the Organizer is not obliged to motivate or explain the disqualification.
8.5. Each Entrant must ensure that he/she enters the Campaign using his/her real name, which he/she must verify by providing identification in the event that he/she has won a prize in the Campaign.
8.6. The use of techniques and/or technologies that alter the element of personal and individual participation of the individual concerned in the Campaign will be considered manipulation under clause 8.4.
8.7.The Promoter is under no obligation to correspond in relation to any claim for a prize from the Campaign.
9.Additional provisions:
9.1. In case the prize is received by a proxy of the winning Participant, by signing the acceptance protocol the proxy voluntarily provides the Organizer with the personal data required for participation in the Campaign and receipt of the prize, namely: three names, telephone number and age. The data will be processed in order to identify the Participants and to establish feedback with the winning Participant for the receipt of the prize. The data will be stored by the Promoter for a period of 6 (six) weeks after the date of the winning Entrant's draw. This is necessary to establish contact with the winning Entrant and the provision of their prize as described in clauses 7 and 8.
9.2. The storage and processing of the personal data of the Participants in the Campaign is carried out in accordance with the requirements of the applicable legislation and the Organizer's Personal Data Protection Policy, published on the website www.sofiaring.com (https://bit.ly/2MKs8t8) and available in the Organizer's outlets. By accepting these Rules, each Participant is informed and accepts the said documents.
9.3. The first and last name or username will be published on the Campaign page according to the Instagram profile of the winning Entrant.
9.4. The Promoter may promote the Campaign on Facebook, Instagram and Twitter, including posting information about the Campaign and the two names of the winning Entrant or username (as per their Instagram profile) on their official Facebook page (https://www.facebook.com/SofiaRingMall.Official/) and their official Instagram page (https://www.instagram.com/sofia_ring_mall/).
9.5. The Organiser has the right to amend and supplement these Rules at any time. Amendments and additions shall take effect from the date of their publication on the Campaign website
10. Declaration of the award under the Personal Income Tax Act.
10.1. The individual who has received an itemised prize is liable to declare the income and pay Income Tax (ITT) at their own expense.
10.2. The payment of income tax (GST) payable by the recipient of the prize and the filing of the annual tax return in respect of the prize shall be made within the time limits and in accordance with the procedure prescribed in the Income Tax Act.
10.3. The Organiser is not responsible for the quality of the prize and is not liable for the prize awarded.
These Rules shall enter into force on 15.09.2021.

Back to school with CCC
1 September, 2021
New CCC bags and shoes await you on Level 1. The perfect autumn addition and finishing touch to a new outfit.
For an autumn full of adventure.

The new HARRY POTTER x H&M collection
20 August, 2021
Come to Level 1 and find the magical Harry Potter and H&M collection - soft and cotton children's patterns.
For an autumn season filled with spells. ✨

New summer tyres in KOLEV & KOLEV
28 July, 2021
🌈 On level 2 you will find the perfect shoes for summer. The KK sneakers are made of high quality materials, ensuring their durability and comfort, and the flex step technology makes their soles very flexible. This allows children to grow agile and strong. 🧒

Role Models x H&M campaign
22 July, 2021
In the spring, H&M launched a major campaign to give a voice to the world's little ones by creating a collection of T-shirts with slogans and messages. 50% of the proceeds will be donated to Unicef to support a better future for children.
These are just some of the 500+ Bulgarian girls who participated in the Role Models x H&M campaign! They shared their stories, the causes they fight for and the dreams they pursue. Until the end of August, H&M Bulgaria will share their stories to inspire more people to get involved in various causes related to social equality, sustainability, education and many more. Because age doesn't matter when it comes to making a difference!
Find out more here: https://bit.ly/2UYVwzU

The new ADIDAS Olympic collection
20 July, 2021
In the adidas store (level 1) we are already celebrating the summer of
sports competitions with a collection of shoes created
to unite all sports, teams and athletes.
Introducing the new Olympics FW21 collection,
which brings together the best of the brand's innovations
in bright combinations of sunny red and white.
The collection is a symbol of the long heritage
adidas to launch cutting-edge technologies for elite
sports competitions in these bright colors,
uniting modern athletes with
sports legends of the past. 🏋️

New summer tyres and buoys from KOLEV & KOLEV
7 July, 2021
Come to level 2, where you'll find the new summer sneakers and the latest in global trends - K-knit summer booties, combining the properties of a sports shoe and a classic bootie.
Extremely breathable, fine and flexible at the ankle, with higher support at the toes and heels.
The best choice for your child's walk in the summer. 🌞 👟

Summer collection for children from H&M
10 June, 2021
Children's summer adventures have become even more colourful and soft with H&M's 100% cotton! 🌈
Meet the June days with the freshest children's clothes! Cotton, cheerful and summery at prices from 5.99 BGN for girls and boys 🐰 Find them now at H&M, level 1 and 2.

New sandals collection from Kolev and Kolev
18 May, 2021
🌞 Warm and sunny days already remind us that it's time for new sandals! Kolev and Kolev children's sandals have heel support and adjustable fastening. They are lightweight and made of breathable fabrics.
👡 Take a look at our offers in the store on level 1, Sofia Ring Mall, and choose the most suitable for your child.

New collection of slippers from Kolev and Kolev
18 May, 2021
Our children's slippers are colourful, fun and made for games! 🤾 The KC slippers are preferred because:
👟 are cotton, breathable and do not sweat in spring and summer,
👟 have stable soles for running, jumping and playing,
👟 are fastened quickly and easily with patches,
👟 are created especially for the feet of Bulgarian children!

H&M x Good News - a sustainable and versatile shoe collection inspired by the 70s
6 April, 2021
H&M is excited to announce its collaboration with Good News, a British fashion footwear brand known for its 70s-inspired sneakers and focus on sustainability. With this collaboration, the two brands are introducing innovative materials such as Bananatex® (a waterproof textile made from banana plants) as well as our well-known vegan alternative to leather, Vegea (made from grape seeds).
Good News is a footwear brand founded in London in 2016 by Nia Jones and Ben Tattersall. To reduce the amount of waste the footwear industry can generate, they created Good News with a desire to make a difference with a smile. Both are constantly researching new innovative materials to use to make their models, and bring the world some 'good news'.
Good News and H&M join forces for a versatile sneaker collection - for women, men and children - with a smaller environmental footprint. The collaboration consists of seven pairs of sneakers and one pair of slippers with a bright colour palette inspired by the 70s. Each of the models is made from sustainable materials such as recycled cotton, Vegea and Bananatex®. The children's collection consists of 3 sneaker models.
''Working with Good News has given us such good energy and positivity. Their creativity and willingness to change has inspired our team. We joined forces to be better together. The collection is a stark contrast to the grey and uncertain world we live in. I love the colours and the innovative materials,'' says David Schoderland, designer at H&M.
''We are delighted to have the opportunity to partner with H&M, inviting one of the leading brands in the fashion industry to look into every component of a shoe. It was really important for us to make a bright and interesting collection with sustainable materials,'' says Nia Jones, founder of Good News.
''We hope to inspire other brands to reduce their environmental footprint. We all need to work alongside each other to make a positive difference. Right now the world needs unity rather than competition,'' says Ben Tattersall, founder of Good News.

Important information for visitors of Sofia Ring Mall
21 March, 2021
Dear Customers,
In connection with the order № RD-01-173 of 18.03.2021 of the Minister of Health, from 22.03. on the territory of Sofia Ring Mall will be suspended visits for customers except for grocery stores, pharmacies, opticians, drugstores, pet shop, banks, insurers, payment service providers, offices of telecommunications operators and other providers of communication services in them.
The eatery will be open for deliveries or takeout/office meals.
Order No. RD-01-197 of 31.03.2021 allows the outdoor areas of the restaurants (terraces, gardens, etc.) in Sofia Ring Mall to be open to the public.
The sites that will work are:
Beryozka (level 0)
BACB (level 0)
Dm (level 0)
DSK (level 0)
Easy Pay (level 0)
Green Life, Hi (level 0)
Lidl (level 0)
Momento (level 0)
Sanita Pharmacy (level 0)
SDI (level 0)
Zoocenter (level 0)
A1 (level 1)
PIB (level 1)
Lilly (level 1)
Subra Pharmacy (Level 1)
Telenor (level 1)
Vision Express (Level 1)
Vivacom (level 1)
Crown Exchange (level 2)
Fox Optics (level 2)
Grand Optics (level 2)
Zeiss Vision Center (level 2)
To make sure you can shop or do your business in a safe and pleasant environment, Sofia Ring Mall is operating at full capacity, with the highest hygiene and safety measures in place.
The opening hours of the mall are from 10:00 to 22:00.
Access to the mall is via level 0, the entrance from Mr. Bricolage.
The free bus line at Sofia Ring Mall will temporarily not run.
Take care and be healthy!
Sofia Ring Mall Team

H&M's new collaboration for a sustainable children's clothing collection
10 March, 2021
H&M is excited to once again partner with an independent illustrator for its most sustainable children's capsule collection to date. Featuring images of quiet gardens and rainforests, this spring collection is a collaboration with Angela McKay, founder of Ohkii Studio. The designs in Angela Mckay x H&M are made from organic cotton, recycled materials and viscose. With an intense sense of colour and whimsical details, Mckay paints flowers, butterflies, jungle, foliage and sleepy sloths, which are then printed onto children's clothing, swimwear, shoes and accessories. The Angela Mckay x H&M collection will be available in H&M stores worldwide and online at hm.com on March 11.
Angela McKay's amazing illustrations come to life on jackets, dresses, skirts, jumpsuits, sweatshirts, blouses, leggings and shorts. Swimwear, pajamas and underwear, along with shoes and accessories create a complete children's collection. The colour palette is a range of pinks, greens, navy blues and blacks. Angela Mckay x H&M is another step towards the brand's goal of using 100% organic, recycled or other sustainable materials to make its products by 2030.
"I am fascinated by nature, the ocean, folk tales and even old mystery novels. The handmade illustrations really come to life in this collaboration with H&M, so I believe children wearing the collection will feel the mood the patterns set and smile," says Angela McKay, illustrator and founder of Ohkii Studio.
"Angela's illustrations really draw children's attention to the gardens, rainforests and whimsical details. Our aim is to continue to support independent illustrators from around the world. With this H&M Kids collaboration, we are also continuing our efforts to make the fashion industry more sustainable," says Sofia Löfstedt, Head of Kidswear Design at H&M.

Holiday opening hours
25 December, 2020
The open sites in Sofia Ring Mall will operate with the following opening hours on the holidays:
24.12. - 10:00 - 19:00 ч
25.12. - 10:00 - 20:00 ч.
31.12. - 10:00 - 19:00 ч.
1.01.2021 - 10:00 - 22:00 ч.
Shops are operating under enhanced anti-epidemic measures.

The following outlets in Sofia Ring Mall are open to you
23 December, 2020
Dear Customers,
For your convenience, the following outlets are still open in Sofia Ring Mall:
- for groceries - Beryozka (level 0),Green Life, Hi (level 0), LIDL (level 0)
- for health and beauty - Dm (level 0), Sanita Pharmacy (level 0), Lilly (level 1), Subra Pharmacy (level 1)
- for perfect vision -Vision Express (level 1), Fox Optics (level 2), Grand Optics (level 2), Zeiss Vision Center (level 2)
- for banking and other services - BACB (level 0), DSK (level 0), Easy Pay (level 0), Momento (level 0), SDI (level 0), PIB (level 1), Crown Exchange (level 2)
- for telecommunications - A1 (level 1), Telenor (level 1), Vivacom (level 1)
- for your best friend - Zoocenter (level 0).
- Dry cleaning - Clean (level 0)
The eatery operates a delivery and takeaway service.
Access to Sofia Ring Mall is via level 0, from Mr. Bricolage.
We look forward to seeing you from 10:00 to 22:00, we continue to observe all necessary safety measures.

Interactive exhibition: dinosaurs in Sofia Ring Mall
6 July, 2019
Sofia Ring Mall becomes the most attractive place for all those curious to experience the secrets of the past - the time of the dinosaurs! From August 1, visitors to the mall at the foot of Vitosha Mountain will have the unique opportunity to "travel" back tens of millions of years when these giant animals inhabited our planet. And special guides will be available to every adventurer who comes to meet the prehistoric creatures up close to guide them through this distant time.
For several days now, guests of Sofia Ring Mall are "welcomed" by two large, interactive dinosaurs. And the adventurers, young and old, crowding to have their photo taken with them are already looking forward to the big dinosaur invasion that is yet to come!...
From the first of August every parent can bring their child to Sofia Ring Mall and give them an unforgettable interactive experience with the dinosaur exhibition. Every visitor will be able to see attractive extinct species as they were millions of years ago in a unique interactive environment. Guides will walk young adventurers through the world of dinosaurs and answer their countless questions. A darkened setting, lights, dinosaur roars, fossils, adventurer information... and that's not all!...
If you can't wait to bring the kids or you want to see and learn more about dinosaurs, come to the most attractive and adventurous place in Sofia in the coming weeks - Sofia Ring Mall, start - August 1, Ticket price for the special and unforgettable adventure - only 10 BGN!