
Free astro consultation for couples
30 January, 2023
This February, for Valentine's Day, we invite you to look to the stars with your significant other. 🌟 Astrologer Nikki Momcheva @Astro Guide will be waiting for you at Sofia Ring Mall for a free consultation. With her help you will find out what brings you closer and what your challenges will be according to your zodiac signs. 💕 And here's when you can meet her:
💘 2 and 3 February from 16 to 20 h.
💘 4 and 5 February from 12 to 16 h.
💘 9 and 10 February from 16 to 20 h.
💘 11 and 12 February from 12 to 16 h.
💘 14 February from 16 to 20 h.
📍 Level 1, the stage in front of Peek & Cloppenburg
We are waiting for you.
*To prepare the horoscope you will need to provide: date, month, year, place and exact time of birth of both partners.

Winter discounts up to -70% in Sofia Ring Mall
4 January, 2023
It doesn't matter if you step on the snow or the moon. 🌕 Every appearance should be spectacular. Make it just that with winter discounts at Sofia Ring Mall.
See some of them here: PROMOTIONS | Sofia Ring Mall

15 gift ideas
10 December, 2022
RadostnaKoleda with Radostnamama
15 gift ideas to make for your husband, mother-in-law and unattached friend
+ ideas for your best friend, your mother and grandmother, your pets, family and children
Everyone who knows me, knows how much I love shopping for gifts from the mall and this year I decided to organize #RadostnaChristmas in Sofia Ring Mall, where I will give you 15 ideas and suggestions for
Svekura,
Your unattached boyfriend (could be your boyfriend, dear),
Your wife,
The grandmother or the candle,
Your best friend,
Your mother,
Your family friends with kids,
Young lovers who don't have children yet,
Your parents,
Children over 7 years,
3 to 7 years old,
Babies up to 2 years,
The dog,
Cat,
Hamster
or something like Grandma's Christmas and Grandpa's mitten of gifts - there will be something for everyone from the heart, as long as they deserve it 🙂
For the men, I selected 3 gifts from Mr. Bricolage. The first one turns your father-in-law into Agent 007, the second one will help your friend without a wife to find one and the third one is for your husband.
Your father-in-law, grandfather or any other man would be as happy as you are to see a Christmas calendar with make-up on this toolbox. https://mr-bricolage.bg/komplekt-instrumenti-chasti-inventiv/p/340307 which is also easy to use, because I had to unscrew a bolt and easily managed to assemble myself a quick screwdriver.
Your friend who usually gets sweaters, socks and perfume, it's time to have a gift to prove himself as a master: https://mr-bricolage.bg/komplekt-instrumenti-chasti-inventiv/p/340307. The electric screwdriver facilitates the process of assembly and quick repairs in his or someone else's house. Do him this favor and give it to him for Christmas 2022.
Your husband will be happy with a new backpack that I think can even carry a bottle of champagne and whiskey for a quick weekend away with you, as well as hold all the essentials for 2-3 kids and take them to soccer on the weekend while you relax in front of the TV.
https://mr-bricolage.bg/ranitsa-xd-design-bobby-original-/p/1020712
All my offers for men are available in the Mr. Bricolage store in Sofia Ring Mall.
For your favorite women, I chose Beauty Zone because whatever you get there for your grandmother, girlfriend, mother, you won't disappoint them. What mother-in-law, for example, wouldn't love to receive makeup for Christmas in a handy tote? This one's budget-friendly: https://douglas.bg/douglas-68535
For your best friend, for your daughter, for your favourite woman - DOUGLAS Makeup Christmas Calendar with 24 surprises to amaze her every time she opens a window. https://douglas.bg/douglas-makeup-advent-calendar-68551 . For me, the calendar is an absolute favourite because there's no way at least 20 cool makeup accessories out of 24 won't pop up.
My mother taught me that the best gift for a woman is a perfume, so in RadostnaChristmas I included the fragrance Born Dreamer by Charli Damelio. Gentle in exquisite packaging ready for gift and photo at the same time. And you can always take it back for yourself if the recipient wonders if it's to her taste. https://douglas.bg/born-dreamer-by-charli-damelio-edt-68634
Family invitations during the holidays usually include chocolates and wine as a hostess gift, however I suggest you upgrade the experience into gift giving and receiving. When you invite a couple with children, give them these 3 red and white bowls in a set that also doubles as a hot plate, they are great for little hands that want to play shop or kitchen, and you can always serve nuts for the husband. Super functional, but also beautiful if the hostess decides to photograph them for Instagram.
It is also likely that a couple without children, in their most loving period, will invite you for a family visit. For them, a scented candle and home fragrance ( for the bathroom will also fit) from the Vintage series. The hostess will love the look of them and how they smell, and the host will be happy to benefit from her joy later 🙂 !
For an elderly couple like your parents or his I have a super cute proposal in the form of two kissing penguins on glasses on a red tray. Who wouldn't love them? In a pinch, grandma can always serve hot chocolate to the kids in them.
I collected all the family gift ideas from the English Home store in Sofia Ring Mall.
Kids get showered with the most gifts during the holidays, but I still can't pass up a few ideas for them too. For 7+ I chose a basketball with a monitor that counts baskets scored in 15, 30 or 60 seconds. Play for time and with friends. https://www.orangecenter.bg/mini-basketbolna-arkadna-igra-legami-what-a-shot.html
For the younger ones between the ages of 3 and 7, my favorite gift choice is Christmas books. "Peter Rabbit: Christmas is Coming" is a book with 25 stories + activities for kids after each one. Ah! https://www.orangecenter.bg/zaycheto-pitar-koleda-idva.html Another idea from me for this age is "Learn words with pictures. Christmas" - a book and puzzle in a super cute box with a handle. I've seen similar books in America where they teach words based on a theme - shapes, colors of Christmas + a puzzle with big pieces that a toddler can easily grab and quickly put in order without getting mad.
For little ones up to 2 years - tower. It's educational and entertaining, and my kids still play with it because their favorite activity is to set it up and then push it down. This one has holes and little animal figurines to go into their houses. A real fun activity for the little ones.
You can find these and hundreds more gift ideas for kids at the Orange Center in Sofia Ring Mall.
Personally, I don't have a pet, but all my friends who do love them as family members and I thought it was only right to give ideas for them as well as everyone else. For my dog I thought this white soft and super looking bed brand Ami Play was super cute, and the model is Mogran https://amiplay.eu/en/produkt/ellipse-bedding-4/
For the kitten, I liked the Flamingo nail scratcher, which is a wooden accessory and serves to exercise as well as stimulate new nail growth. It's super cute and I think it works for photos, something we shouldn't miss when choosing our gifts in 2022 🙂 . https://zoocenter.bg/product/flamingo-draskalka-s-darven-disk-s-topcheta
And I have a surprise for your little hamster - a wooden wheel that will keep your pet in shape and entertained all day long. https://zoocenter.bg/product/flamingo-bogie-darveno-kolelo-za-grizachi-l
You can take your pet and visit the Zoo Center in Sofia Ring Mall, because it is pet friendly.
On my Instagram account I will share stories in real time, show different ideas to get inspired by, so come there so you don't have to think and wonder what to surprise your favorite creatures with this year 🙂
P.S. This text, photos, videos and selection of gifts are in partnership with Sofia Ring Mall, which I visit at least 2 times a week and I'm very happy that it is with them that I realize #RadostnaChristmas 2022 🙂

Mines on dark mode 25-27.11.
21 November, 2022
We're going dark with discounts down to -70% from November 25-27. Find all discounts here: PROMOTIONS | Sofia Ring Mall

"Miss Sofia 2022" in Sofia Ring Mall
5 October, 2022

Spring's trendiest colours have arrived at H&M
14 April, 2022
From tangerine to fun and bright pink tones, there's something to suit every look.

Balance your body and mind with the new Wellness range from The Body Shop.
17 March, 2022
Created with 100% natural essential oils. Welcome to The Body Shop on level 1.

🌸 Come and discover the great winter discounts at Sofia Ring Mall 👠👒🧥
17 January, 2022
Come to Sofia Ring Mall and take advantage of discounts of up to minus 70% from the prices in your favorite stores. We invited influencer Ivet Sotirova to present us the great finds she chose with a lot of care and love for you - our visitors.
In line with the feminine energy that Ivette carries, she chose an outfit in white and soft shades of pink. We'd say it even reminds us of spring. And if you've decided to start working out actively💪, Yvette gives you even better motivation to hit the gym with a beautiful outfit and new sports shoes - from @sportisimo_bulgaria. Look for it on level 2.
Winter discounts in Sofia Ring Mall are also for the youngest. ❤️ Iveta loved this warm and colorful jacket for her little daughter. If you like it too, you can find it at @petitbateau, level 2. There they are waiting for you up to -50% on the whole collection. 🤩
Red shoes are an indispensable accent in any look. 👠 Add a pair to your collection if you don't have them yet. Get the look. But what's style without accessories? Find that special piece of jewellery you'll always wear 💎 Ivette Sotirova loved a few new pieces from @gotodiamonds. And the socks from @calzedonia_bulgaria, we'd say are a real gem. 💎
Don't miss the winter discounts in Sofia Ring Mall.🌸

Be dazzling and win an item from CCC's special holiday collection.
22 December, 2021
Take your own crazy party photo in our special photo corner in @Sofia Ring Mall. Upload it to your Instagram account by tagging @cccshoesbags with #cccfestiveseason.
Each week until January 9, one photo will be chosen and the winner will get to choose an item from CCC's holiday collection.

GIFT GUIDE: FOR HER AND HIM
16 December, 2021
Choosing the perfect Christmas gift is no easy task. That's why the lovely Maria Marinova (@mariamonny) has selected a few suggestions from Sofia Ring Mall to help you choose. Here's what she chose.
About her:
Beautiful jewelry from Pandora
Pandora jewelry is not only a beautiful gift, but also a way for every woman to express herself. The charms on her bracelet show what she stands for, what she believes in and what she loves. Choose a piece of jewellery in the store on level 2.
Book
The right book is always a good solution. Choose a title that fits her interests. Find it at the Orange Center, Level 2.
Fan Gifts
Everyone has something they love - a favorite movie, a favorite character, a favorite animal. Maria chose a Harry Potter mug from the Orange Center.
Painting in Dali Vino
Treat yourself to an inspiring evening of art and wine in your favourite company at Dali Vino Pop-Up Sofia Ring Mall, Level 2.
For him:
Set of tie, cuffs and handkerchief
The tie is an important detail of business style. If it's in your man's outfit a lot, he'll be happy with a gift like this from Andrews, Level 2.
Bottle of good wine
Only this month you can find a variety of Seewines offers in Sofia Ring Mall. Consultants will help you make the best choice. Come to level 0.
Board game
Board games have returned to stay with us on cold nights. It's a gift that not only the recipient will appreciate, but will become a reason for gatherings this winter. At Pulsar, Level 1, you can find the game "Proud Bulgaria" and many more offerings.
Beard trimmer
It's hard to go wrong with this gift. The Philips OneBlade Pro trims, shapes and shaves the beard, making it suitable for every man. Find it at Technomarket on level 0.
We hope that Maria and I have given you some good ideas. But this is just a small part of the variety in Sofia Ring Mall. Start on the spot and find the best gifts for your loved ones.

Seewines in Sofia Ring Mall in December
10 December, 2021
A bottle of fine wine is a great gift for any connoisseur. 🎁
This month only you will find a variety of offers from Seewines at level 0.
Seewines is a wine and spirits shop. It has its own imports of quality, different wines, which it uses to introduce its customers to the wealth of wine production in the world. All producers and wines, part of their portfolio, are specially selected and personally tasted by the Head Sommelier Blagoy Kuzmansky. In addition to a wide variety of over 1500 items from more than 250 producers, Seewines represents unique producers such as Speri, Cupano, Montevertine, Gravner from Italy, Bruno Palliard from Champagne, Kendall-Jackson from the USA and many other small, artisanal producers with limited production.
Of particular note are the selections from Burgundy, Champagne, Jerez (the place of the sherries), Italy with its huge variety of varietals and regions, Germany - the king of Rieslings, Georgia with its wines in quavers and more, and more. And keen wine connoisseurs would surely also be interested in the collector's section with carefully selected outstanding representatives of Bordeaux, Burgundy, SuperTuscany, USA, Chile.
Trust us and start your wine journey with Seewines today!

ONLINE GAME RULES: PLAY FOR PANDORA GIFTS
10 December, 2021
Official rules for the Sofia Ring Mall online game "Play for Pandora gifts"
1. Participation period:
1.1. The entry period for the Sofia Ring Mall "Play for Pandora Gifts" Online Game ("Game") is from 10 December 2021 to 23:59 on 16 December 2021.
1.2. The game is run on the official Instagram page of Sofia Ring Mall https://www.instagram.com/sofia_ring_mall/ ("Campaign Page").
2. Organizer:
2.1. The organizer of the Campaign is Sofia South Ring Mall EAD, UIC: 200114696, with registered office and management address. Address. "214 Okolovrasten Road ("the Organiser").
2.2. Facebook Inc. does not participate or assist in any way in the organisation and conduct of the Game.
3. Participants:
3.1. A participant in the Game may be any able-bodied natural person (over 18 years of age) with a permanent address in the Republic of Bulgaria, who during the Participation Period under point 1.1:
3.1.1. is registered or has a valid registration on the social network Instagram (according to the rules of the site);
3.1.2. visit Sofia Ring Mall's Instagram page: https://www.instagram.com/sofia_ring_mall/ and follow its profile (@sofia_ring_mall).
3.1.3. post a comment under the Game post on Instagram with a link https://www.instagram.com/p/CXTmzu1oUrE/which must contain the answer to the question "Which Pandora mascot would you like to find under the tree?".
3.1.4. accept these Rules, which will be published on the website https://www.sofiaring.bg/; the inclusion of the Participants in the Game means that they have accepted these Rules;
3.2. Employees of the Organizer, as well as employees of other companies sent to perform temporary work for the Organizer, as users of these employees under their direction and control, as well as members of their families are not allowed to participate in the Game.
4. Mechanism of participation:
4.1. Participation in the Game is not intended and is not conditional upon the purchase of any product or service offered by the Organizer.
4.2 Each Entrant who has complied with the conditions of clause 3.1 and meets the requirements of clause 3.2 is entered into the prize draw under clause 5 below.
4.3. Each Entrant may enter an unlimited number of comments in the Game.
4.4. To enter the prize draw, each user must follow the Sofia Ring Mall account (@sofia_ring_mall), and leave a comment under the Game post to be published during the Game. Only comments under the Game post with a link are valid for participation: https://www.instagram.com/p/CXTmzu1oUrE/.
4.5. Each Entrant is entered only once into the draw and can only win one prize, regardless of how many comments they have posted.
5. Award:
5.1. The prizes will be awarded to 11 (eleven) winning Entrants who have met the conditions of clause 3.1 and meet the requirements of clause 3.2. The prizes are:
- 1 piece bracelet and jewelry box from Pandora.
- 10 pcs. voucher for 10% discount in Pandora store
6. Determination of the winning Entrant:
6.1. Only Entrants who meet the conditions set out in clauses 3 and 4 of these Rules will be entered into the prize draw referred to in clause 5.
6.2. The draw of winners will be carried out by specialised software on a random basis within 48 hours after the end of the Game.
6.3. The announcement of the winner will be made by a comment from the Sofia Ring Mall (@sofia_ring_mall) account under the Game post on Instagram within 48 hours after the end of the Game and/or through a story on the Instagram account of the organizer. This story will state the winner's username and the prize they win.
6.4. After the winning Entrant has been determined, 2 (two) additional reserve winning Entrants will be drawn. The reserve winning Entrants may replace the previous drawn Entrants provided that they cannot be found and/or cannot claim the prize within the time limit set out in clause 7.1 of these Rules.
6.5 After the winning Entrant has been drawn, a check will be carried out to ensure that they meet the conditions set out in these Rules. In the event that a winning Entrant is not eligible to receive a prize, the next eligible alternate winning Entrant in line will be deemed the winner.
7. Receiving the Award:
7.1. Within 3 (three) working days after the date of determination of the winning Entrant in accordance with the preceding clause 6, the Entrant shall contact the Sofia Ring Mall account (@sofia_ring_mall) via private message to find out how he/she will receive his/her prize.
7.1.1. The Winning Participant must visit the Information Desk in Sofia Ring Mall at a specified day and time by the Organizer and fill in and sign an acceptance protocol with their personal data, which are required to receive the prize. These details will only be used for the provision of this particular prize.
7.1.2. In the event that the relevant winning Entrant fails to respond to the notification by sending the required details within 3 (three) working days of the winner being announced or refuses to accept the prize, the first alternate winning Entrant to be notified in accordance with this clause shall be deemed the winner. In the event that he/she also fails to respond within 1 (one) day of notification or refuses to receive the prize, the second reserve winning Entrant will be contacted. In the event that he/she also fails to respond within 1 (one) day of sending the message or refuses to receive the prize, the prize will remain unallocated and a new draw will not be organised.
7.2. The prize can be claimed within 14 (fourteen) working days from the date of the draw.
7.3. Upon receipt of a Prize, each winning Entrant must identify himself/herself by presenting the following documents.
7.4. Upon receipt of the prize, each winning Participant shall sign an acceptance protocol with the Organiser.
7.5. The prize cannot be exchanged for cash or any other equivalent.
7.6. The prize may not be assigned to third parties.
7.7. If within 4 (four) weeks from the date of the respective draw the prize has not been awarded due to circumstances beyond the control of the Organiser, a new draw shall not be organised.
8 Rights and Responsibilities:
8.1. a) in the event that the prize cannot be received, provided or redeemed due to the inability of the respective Participant and/or his/her representative to identify him/herself and/or to receive the prize within the specified time limits or due to other technical and/or legal obstacles related to the specific winning Participant and/or his/her representative/agent; b) in the event of the inability to provide and/or use the prize due to circumstances of force majeure, due to regulatory or legal restrictions or any other o
8.2. The Promoter shall not be liable for any failure to enter or award a prize if an Entrant's registration for the Campaign contains incomplete, false or misleading information.
8.3. The Organizer shall have the right at its discretion to terminate the Campaign at any time in the event that circumstances arise which prevent its conduct, including but not limited to abuse, violation of these Rules, force majeure, act of an administrative, judicial or other authority, etc. In such cases the Organiser shall not owe any compensation to the Participants.
8.4. Any attempts to manipulate the Campaign on the site where it is being conducted are prohibited. In case of any abuse that can be used to influence the Campaign page, as well as in case of suspicion of such abuse, the Organizer has the right to disqualify the Participant concerned, in which case the Organizer is not obliged to motivate or explain the disqualification.
8.5. Each Entrant must ensure that he/she enters the Campaign using his/her real name, which he/she must verify by providing identification in the event that he/she has won a prize in the Campaign.
8.6. The use of techniques and/or technologies that alter the element of personal and individual participation of the individual concerned in the Campaign will be considered manipulation under clause 8.4.
8.7.The Promoter is under no obligation to correspond in relation to any claim for a prize from the Campaign.
9.Additional provisions:
9.1. In case the prize is received by a proxy of the winning Participant, by signing the acceptance protocol the proxy voluntarily provides the Organizer with the personal data required for participation in the Campaign and receipt of the prize, namely: three names, telephone number and age. The data will be processed in order to identify the Participants and to establish feedback with the winning Participant for the receipt of the prize. The data will be stored by the Promoter for a period of 6 (six) weeks after the date of the winning Entrant's draw. This is necessary to establish contact with the winning Entrant and the provision of their prize as described in clauses 7 and 8.
9.2. The storage and processing of the personal data of the Participants in the Campaign is carried out in accordance with the requirements of the applicable legislation and the Organizer's Personal Data Protection Policy, published on the website www.sofiaring.com (https://bit.ly/2MKs8t8) and available in the Organizer's outlets. By accepting these Rules, each Participant is informed and accepts the said documents.
9.3. The first and last name or username will be published on the Campaign page according to the Instagram profile of the winning Entrant.
9.4. The Promoter may promote the Campaign on Facebook, Instagram and Twitter, including posting information about the Campaign and the two names of the winning Entrant or username (as per their Instagram profile) on their official Facebook page (https://www.facebook.com/SofiaRingMall.Official/) and their official Instagram page (https://www.instagram.com/sofia_ring_mall/).
9.5. The Organiser has the right to amend and supplement these Rules at any time. Amendments and additions shall take effect from the date of their publication on the Campaign website
10. Declaration of the award under the Personal Income Tax Act.
10.1. The individual who has received an itemised prize is liable to declare the income and pay Income Tax (ITT) at their own expense.
10.2. The payment of income tax (GST) payable by the recipient of the prize and the filing of the annual tax return in respect of the prize shall be made within the time limits and in accordance with the procedure prescribed in the Income Tax Act.
10.3. The Organiser is not responsible for the quality of the prize and is not liable for the prize awarded.
These Rules shall come into force on 10.12.2021.

Black Friday is here with lots of discounts
23 November, 2021
Black Friday is waiting for you with 3 days full of discounts from 26 to 28 November!
Come to Sofia Ring Mall and get gifts for everyone 🎁
SHOP | OFFER | PERIOD |
MED | To -60% | 23-28.11. |
Technomarket | To -50% | 30.11. |
S-gifts | From -20% to -60% of the whole assortment | 26-28.11. |
H&M | 20% on everything | 26 и 27.11. |
Grand Optics | To -70% | 1-30.11. |
Premium | -10% discount on smoking accessories and Cuban gourmet products | 26-28.11. |
Fox Optics | Up to -70% discount on sunglasses, contact lenses and glasses | 15-30.11 |
The Body Shop | 25% discount on everything | 26-28.11. |
SDI | 25% discount on home insurance | 26-28.11. |
Postbank | Consumer credit with exclusive terms | 19.11.-5.12 |
Pulse | Monthly card for 49 BGN/month with VIP package included (access to Athletic Fitness, unlimited number of visits, 2 times per month free visit with a friend, full access to the online training platform www.pulseplus.bg). No entrance fee. The price is valid for the purchase of a 3-month card. | 26-28.11. |
Paolo Botticelli | Up to -50 % of New Collection | 26-28.11. |
Carducci | Discount on all items up to -50%; Discount on new collection -30%; Discount on selected items -50% | 22-30.11. |
Kolev and Kolev | -20% to -50% | 26-28.11. |
Mercedes-Benz | Discount up to -75% on selected items. | 26-28.11. |
Petit Bateau | 20% on a new collection; 60% on an old collection (no exchange right) | 26-28.11. |
Subra | Up to -50% of many brands of cosmetics and dietary supplements | 19-30.11. |
Scandal | To -50% | 26-28.11. |
Scandal kids | To -50% | 26-28.11. |
Fusion | To -50% | 26-28.11. |
Desigual | To -40% | 26-28.11. |
Aquamarine | To - 50% | 26-28.11. |
Goto | Discount -10% for all collections. When buying two diamond jewellery pieces, the discount increases to -15%. For the purchase of three pieces of diamond jewellery -20%. | 23-28.11. |
LC Waikiki | Get 4, pay 3 | 26.11. |
Peek&Cloppenburg | up to -15% of the whole assortment | 26-28.11. |
Pick 'n mix | 25% on certain items Bestseller | 26.11. |
beauty|zone | 15% on everything, -20% with Beauty card | 26-28.11. |
Sportisimo | 10% on shoes | |
Pompea | 20% discount on all items | 26-28.11. |
Zoocenter | Up to 10% of food and 20% of treats and accessories | 26-28.11. |
MK-Oro | 5% of gold, 10% of gold with diamonds, 20% of silver | 26-28.11. |
Kenvelo | 50% discount on entire assortment | 25-28.11 |
Lee Cooper | 50% discount on entire assortment | 25-28.11 |
Timeout | 50% discount on entire assortment | 25-28.11 |
Tom Tailor | 50% discount for all items | 25-28.11 |
My Silver | 10% for all commodities and 30% on singles only | 26-28.11. |
Collective | To -30% | 26-28.11. |
Kendall+Kylie | To -30% | 26-28.11. |
BHPC | To -30% | 26-28.11. |
English Home | Up to -60% reduction; | 26-28.11. |
Adidas | Up to -40% discount on selected items | 22-28.11. |
Coincasa | -10% of Christmas products and -20% of Autumn-Winter collection | 26-28.11. |
MDL | To -60% | 26-28.11. |
Intersport | To -60% | 22-28.11. |
JYSK | Discounts up to 70% | 25-28.11. |
Sinsay | 40 % of selected items | 25-28.11. |
Reserved | 20% on everything | 26-28.11. |
Cropp | 20% on everything | 26-27.11. |
House | 20% on everything | until 28.11. |
Mango | To -50% | until 28.11. |
Miniso | Shop for 20 BGN and get 20% discount | 24-28.11. |
Theodore | -30% to -50% | 26-29.11. |
Next | 20% of all articles | 26-28.11. |
Andrews | Up to -50% reduction | 26-28.11. |
CCC | Up to -40% discount on even more items | 26-28.11. |

Always keep up with fashion with Compass!
15 November, 2021
We are excited to present the latest offerings from our autumn-winter Compass collection, they are extremely high quality and comfortable, and best of all , they are also impressively beautiful! We have the shoes you are looking for!
Visit our shops!

H&M in collaboration with the iconic 90's brand - No Fear
19 October, 2021
H&M in collaboration with the iconic 90s brand - No Fear, with the special participation at The Skate Kitchen
This autumn, H&M has partnered with iconic American casualwear brand No Fear. The collection overturns stereotypes about fear, which can be a great source of strength and a means to unleash potential, especially for young people today. Founded in 1989, the No Fear brand gained popularity in the 1990s and early 2000s, and is being re-launched today with a feminine twist. It's thanks to the help of The Skate Kitchen, a New York-based women's skate group, who were actively involved in creating the campaign. The collection features a variety of voluminous and fitted silhouettes, along with great logos and illustrations. No Fear x H&M will be available in H&M stores worldwide and online at hm.com from October 14.
The collection is an incredible mix of progressive and youthful garments - more than 23 models in a variety of silhouettes and cuts, featuring amazing graphic logos and illustrations. T-shirts, tops, shirts, sweatshirts, knits, jackets, pants and great accessories - hats, sneakers, scarves and stickers. The color palette is bold and colorful, containing green, black, white, and the few patterns developed in partnership with TheSkate Kitchen are in beige, brown, green and black.
"We feel great about the opportunity to be involved in the re-launch of not From Fear and with the participation of The Skate Kitchen. We want to support young people and encourage them to be themselves and fight for what they believe in without any fear," says Hamish Morjaria, Head of Partnerships and Licensing, From Fear.
"We are excited to collaborate with From Fear and partner with The Skate Kitchen for this collection full of character and confidence. We really hope that young people all over the world will take the message that the collaboration conveys to heart, namely: don't let fear get in the way of your dreams - write the rules of the road yourself," says Emily Bjerkeheim, Head of Design Concept Divided, H&M.

New collection from CCC
6 October, 2021
The new autumn-winter collections are in the CCC store, level 1!
Brave the autumn chill and cooler temperatures with the finest shoes and boots from Jenny Fairy and Gino Rossi!
It's time to restock the wardrobe and get set for autumn. Whether you need them in your everyday life or want to pair them with an evening outfit or an important work meeting, the boots from the new collections will bring you the confidence to face any occasion.
Find them in the CCC shop, level 1!

New collection from Lee Cooper
27 September, 2021
"Committed to denim, true to style" is the motto of all Lee Cooper fans.
The new collection is inspired by urban culture and combines comfortable casual wear and outfits that are stylish and chic at the same time!
You will find them on level 1 in Sofia Ring Mall.

Back to school with CCC
1 September, 2021
New CCC bags and shoes await you on Level 1. The perfect autumn addition and finishing touch to a new outfit.
For an autumn full of adventure.

25 years of FOX Optics
18 August, 2021
25 years of FOX Optics - campaign description, rules of participation and prizes
On the occasion of its 25th anniversary, FOX Opticians has prepared a number of exciting prizes for its customers. Anyone making a purchase during the campaign period from 19 July to 19 October can benefit from -25% discount on all dioptric frames and glasses, sunglasses and contact lenses at regular price and additional -10% to all reduced goods. For the loyal customers of FOX, the optics provides a special package of 2х25% reduction. Choose the most convenient location for you and immerse yourself in a wide selection of sunglasses and dioptric brands, including the inimitable Minima, Baldinini, TITANFLEX, Mario Rossi, Brendel, HUMPHREY'S and more. Celebrate the 25th Anniversary of Opticians FOX and take advantage of festive discounts until 19 October.
The surprises from FOX Optics do not stop. When you make a purchase during the campaign, you have the opportunity to enter a special raffle, from which you have the chance to win over 25 awards. These include designer diopter frames and sunglasses, Leica binoculars and more 4 big prizes. Any customer of FOX Opticians who has purchased glasses or lenses for an unspecified amount and has provided a coupon for participation in the game with his/her data is eligible for the lottery draw. Don't miss to enter the first raffle draw on 23 August, in which Optiki FOKS will delight 8 of you.
5 special awards await five lucky winners who will be drawn by Optiki FOX on October 23. Among them are 2 pieces of gold Baldinini frames, a women's Minima diopter frame, a men's Minima Pocket folding glasses and a Leica biconel. Any customer of the optician who has made a purchase of glasses or contact lenses for an unspecified amount and provided a coupon with their details is eligible for the grand prize draw.
And because 25 years = 25 rewards, FOX Opticians will provide each of its customers who make a purchase OVER a certain value with a voucher with a cash value.
The voucher can't to be exchanged for its lev equivalent
In case of purchase greater than the voucher value, the difference will be charged.
If you purchase less than the voucher value, the difference will not be paid.
The voucher is valid for a single purchase.
*The campaign is valid from 19 July to 19 October only in FOX Opticians stores
*Any customer wishing to make a purchase from FOX Opticians is entitled to a 25% discount on dioptric frames, sunglasses and contact lenses at regular price and an additional -10% on all discounted items.
*Any customer who has made a purchase from FOX Optics for indefinite value, is eligible for the lottery draw which will take place on 23.08, 22.09 and 22.10. Each raffle draw will select a total of 8 winners. On 23.10 a total of 5 will have the chance to win the grand prizes of the campaign.
*Every customer of FOX Optics who has made a purchase above a certain value, receives a voucher with a cash value that can be combined with another voucher of the same value from the FOX 25th anniversary campaign.

Try out the new MERCEDEZ-BENZ models
17 August, 2021
Let's talk about a different style - that of Mercedes-Benz. 🚗 Beauty, elegance and power combine perfectly in their product range. ✨ Come to Sofia Ring Mall and experience an exciting test drive* with your favourite Mercedes-Benz model. 🤩 There's plenty to choose from, including the AMG line and the latest S-Class. Which model do you choose? 🚘
* Book your test drive in advance on 02/ 40 82 676 or ringmall@silverstar.bg.

OFFICIAL RULES: PLAY FOR A VOUCHER WORTH 500 BGN. FROM CLICHÉ
11 August, 2021
Official rules of conduct the online game of Sofia Ring Mall
"Play for a voucher worth 500 BGN from Cliché"
Participation period:
1.1. The period for participation in the Sofia Ring Mall Online Game "Play for a voucher worth 500 BGN from Cliché" ("the Game") is from 12 August 2021 until 23:59 on 22 August 2021.
1.2. The game is running on the official Instagram page https://www.instagram.com/cliche_bg/
Organizer:
2.1. The organizer of the Campaign is Sofia South Ring Mall EAD, UIC: 200114696, with registered office and management address. Address. "214 Okolovrasten Road, jointly with Cliche BG Ltd, ("the Organiser").
2.2. Facebook Inc. does not participate or assist in any way in the organisation and conduct of the Game.
Participants:
3.1. A participant in the Game may be any able-bodied natural person (over 18 years of age) with a permanent address in the Republic of Bulgaria, who during the Participation Period under point 1.1:
3.1.1. is registered or has a valid registration on the social network Instagram (according to the rules of the site);
3.1.2. visit Cliché's Instagram page: https://www.instagram.com/cliche_bg/ and follow his profile (@cliche_bg);
3.1.3. visit Sofia Ring Mall's Instagram page: https://www.instagram.com/sofia_ring_mall/ and follow its profile (@sofia_ring_mall);
3.1.4. accept these Rules, which will be published on the website https://www.sofiaring.bg/. By entering the Game, Entrants are deemed to have accepted these Rules;
3.1.5. post a comment under the Game post on Instagram with a link https://www.instagram.com/p/CSeThgNsZuF/which must contain a tag (notation) of a person.
3.2. Employees of the Organiser, employees of the Cliché Shop, employees of other companies sent to perform temporary work for the Organiser, as users of the companies of these employees under their direction and control, as well as members of their families, are not eligible to participate in the Game.
Mechanism of participation:
4.1. Participation in the Game is not intended and is not conditional upon the purchase of any product or service offered by the Organizer.
4.2 Each Entrant who has complied with the conditions of clause 3.1 and meets the requirements of clause 3.2 is entered into the prize draw under clause 5 below.
4.3. Each Entrant may enter an unlimited number of comments in the Game.
4.4. To enter the prize draw, each user must follow the Cliché store profile (@cliche_bg) and the Sofia Ring Mall profile (@sofia_ring_mall), and leave a comment under the Game post to be published during the Game and containing a tag (mention) of one person. Only comments under the Game post with a link are valid for participation: https://www.instagram.com/p/CSeThgNsZuF/.
4.5. Each Entrant is entered only once into the draw and can only win one prize, regardless of how many comments they have posted.
Awards:
5.1. The prize will be awarded to one winning Entrant who has fulfilled the conditions of clause 3.1. and meets the requirements of clause 3.2. The prize is 1 voucher worth BGN 500 for shopping at Cliché.
Determination of the winning Entrant:
6.1. Only Entrants who meet the conditions set out in clauses 3 and 4 of these Rules will be entered into the prize draw referred to in clause 5.
6.2. The draw of the winner will be made by specialised software on a random basis within 48 hours after the end of the Game.
6.3. The announcement of the winner will be made by a comment on the Instagram account of Cliché (@cliche_bg) under the Instagram Game post within 48 hours of the Game ending and/or via a story on the Instagram account of Cliché (@cliche_bg). This story will state the winner's username and the prize they win.
6.4. After the winning Entrant has been determined, 2 (two) additional reserve winning Entrants will be drawn. The reserve winning Entrants may replace the previous drawn Entrant, provided that the same cannot be found and/or cannot claim the prize within the time limit set out in clause 7.1 of these Rules.
6.5 After the winning Entrant has been drawn, a check will be carried out to ensure that they meet the conditions set out in these Rules. In the event that a given winning Entrant is not eligible to receive a prize, the next alternate winning Entrant who is eligible shall be deemed the winner.
Receiving the Award:
7.1. Within 3 (three) working days after the date of determination of the winning Participant in accordance with the previous clause 6, the Participant should contact the Organizer via a private message to the Sofia Ring Mall account (@sofia_ring_mall) to find out how he/she will receive his/her prize. The name of the winner will be announced by a comment by Cliché under the post for the relevant Game and/or story ("Story") within 48 hours of its completion.
7.1.1. The Winning Participant must visit the "Information" desk in Sofia Ring Mall at a specified day and time by the Organizer and fill in and sign an acceptance protocol with his/her personal data, which are necessary for the receipt of the prize. These data will only be used for the provision of this specific prize.
7.1.2. In the event that the relevant winning Entrant fails to respond to the notification by sending the required details within 3 (three) working days of the winner being announced or refuses to accept the prize, the first alternate winning Entrant to be notified in accordance with this clause shall be deemed the winner. In the event that he/she also fails to respond within 1 (one) day of notification or refuses to receive the prize, the second reserve winning Entrant will be contacted. In the event that he/she also fails to respond within 1 (one) day of sending the message or refuses to receive the prize, the prize will remain unallocated and a new draw will not be organised.
7.2. The prize can be claimed within 14 (fourteen) working days from the date of the draw.
7.3. Upon receipt of a Prize, the winning Entrant must identify himself/herself by presenting the following documents.
7.4. Upon receipt of the prize, the winning Participant shall sign an acceptance protocol with the Organiser.
7.5. The prize cannot be exchanged for cash or any other equivalent.
7.6. The prize may not be assigned to third parties.
7.7. If within 4 (four) weeks from the date of the respective draw the prize has not been awarded due to circumstances beyond the control of the Organiser, a new draw shall not be organised.
8 Rights and Responsibilities:
8.1. a) in the event that the prize cannot be received, provided or redeemed due to the inability of the respective Participant and/or his/her representative to identify him/herself and/or to receive the prize within the specified time limits or due to other technical and/or legal obstacles related to the specific winning Participant and/or his/her representative/agent; b) in the event of the inability to provide and/or use the prize due to circumstances of force majeure, due to regulatory or legal restrictions or any other o
8.2. The Promoter shall not be liable for any failure to enter or award a prize if an Entrant's registration for the Campaign contains incomplete, false or misleading information.
8.3. The Organizer shall have the right at its discretion to terminate the Campaign at any time in the event that circumstances arise which prevent its conduct, including but not limited to abuse, violation of these Rules, force majeure, act of an administrative, judicial or other authority, etc. In such cases the Organiser shall not owe any compensation to the Participants.
8.4. Any attempts to manipulate the Campaign on the site where it is being conducted are prohibited. In case of any abuse that can be used to influence the Campaign page, as well as in case of suspicion of such abuse, the Organizer has the right to disqualify the Participant concerned, in which case the Organizer is not obliged to motivate or explain the disqualification.
8.5. Each Entrant must ensure that he/she enters the Campaign using his/her real name, which he/she must verify by providing identification in the event that he/she has won a prize in the Campaign.
8.6. The use of techniques and/or technologies that alter the element of personal and individual participation of the individual concerned in the Campaign will be considered manipulation under clause 8.4.
8.7.The Promoter is under no obligation to correspond in relation to any claim for a prize from the Campaign.
9.Additional provisions:
9.1. In case the prize is received by a proxy of the winning Participant, by signing the acceptance protocol the proxy voluntarily provides the Organizer with the personal data required for participation in the Campaign and receipt of the prize, namely: three names, telephone number and age. The data will be processed in order to identify the Participants and to establish feedback with the winning Participant for the receipt of the prize. The data will be stored by the Promoter for a period of 6 (six) weeks after the date of the winning Entrant's draw. This is necessary to establish contact with the winning Entrant and the provision of their prize as described in clauses 7 and 8.
9.2. The storage and processing of the personal data of the Participants in the Campaign is carried out in accordance with the requirements of the applicable legislation and the Organizer's Personal Data Protection Policy, published on the website www.sofiaring.com (https://bit.ly/2MKs8t8) and available in the Organizer's outlets. By accepting these Rules, each Participant is informed and accepts the said documents.
9.3. The first and last name or username will be published on the Campaign page according to the Instagram profile of the winning Entrant.
9.4. The Promoter may promote the Campaign on Facebook, Instagram and Twitter, including posting information about the Campaign and the two names of the winning Entrant or username (as per their Instagram profile) on their official Facebook page (https://www.facebook.com/SofiaRingMall.Official/) and their official Instagram page (https://www.instagram.com/sofia_ring_mall/).
9.5. The Organiser has the right to amend and supplement these Rules at any time. Amendments and additions shall take effect from the date of their publication on the Campaign website
10. Declaration of the award under the Personal Income Tax Act.
10.1. The individual who has received an itemised prize is liable to declare the income and pay Income Tax (ITT) at their own expense.
10.2. The payment of income tax (GST) payable by the recipient of the prize and the filing of the annual tax return in respect of the prize shall be made within the time limits and in accordance with the procedure prescribed in the Income Tax Act.
10.3. The Organiser is not responsible for the quality of the prize and is not liable for the prize awarded.
These Rules shall come into force on 12.08.2021.

The new PANDORA collection
29 July, 2021
Pandora's new collection is now a fact. Get inspired with the new bracelets, charms and earrings. Besides the classics, this time, the iconic brand also focuses on the key ring and bag holder as an accessory and an occasion for new styling ideas.
We expect them at level 2. ✨
Available from 6th August.

The new ADIDAS Olympic collection
20 July, 2021
In the adidas store (level 1) we are already celebrating the summer of
sports competitions with a collection of shoes created
to unite all sports, teams and athletes.
Introducing the new Olympics FW21 collection,
which brings together the best of the brand's innovations
in bright combinations of sunny red and white.
The collection is a symbol of the long heritage
adidas to launch cutting-edge technologies for elite
sports competitions in these bright colors,
uniting modern athletes with
sports legends of the past. 🏋️

New collection from PANDORA
6 July, 2021
Come to PANDORA on level 2 where you can make your elegant combination for summer with the new Pandora Signature collection. ✨💎✨

New collection from Pandora
4 June, 2021
Pandora's summer collection is here and you can find it in the store on level 2!

H&M's sustainable swimwear collection
3 June, 2021
H&M is excited to present its new summer swimwear collection. To make the pieces, the brand uses sustainable materials and simple cuts to give women confidence. The focus of the collection is on different silhouettes suitable for everyone, regardless of body structure, capturing female strength and fierceness. The classic swimwear designs are made from leftovers from the manufacturing process and recycled polyester from plastic bottles. The collection will be available June 3 in a wide range of sizes - up to EU size 46 in stores and up to EU size 50 online at hm.com.
"I am very proud of the fabrics we used to make the swimsuits. This is the most sustainable collection we've done to date - all the models are made from at least 85% recycled polyester. We're also excited to offer a great variety of sizes," says Maria Jostblum, creative director womenswear at H&M.
The campaign film accompanying the collection, shot in Los Angeles, supports women who face criticism and negative comments on a daily basis. In it, Paloma Elsesser isolates herself from the "noise" to find strength in the silence and move forward confidently.

The first Kendall + Kylie store in Europe opens here
2 June, 2021
American lifestyle brand Kendall + Kylie opens Europe's first franchise store in Sofia. It has an area of 132 square meters and is located on the first floor of Sofia Ring Mall. The store is part of the retail network of Eff Group Bulgaria in partnership with ICB S.A. (International Celebrity Brands).
The store opens in May and will offer the latest women's collections of Kendall + Kylie clothing, lingerie, swimwear, shoes, handbags and accessories.
Kendall + Kylie's collections capture the unpredictable nature of today's young fashion fans: they are both confident and stylish, always in charge and up-to-date with the latest fashion trends.
The Kendall + Kylie brand was created in 2012 by Kendall and Kylie Jenner, dubbed "the most stylish sisters in Hollywood". Over the years they have gained immense popularity and now have over 350 million followers worldwide on social media. They have also been described as "the most famous fashion icons of Generation Z". Kendall + Kylie's collections of clothes, shoes and accessories are available in the USA, in most European countries, in Asia and the Middle East, and since May they have been delighting Bulgarian fans of the brand, thanks to FF Group Bulgaria.

Official rules of the online game "Play for a Samsung TV"
14 May, 2021
Official rules for the Sofia Ring Mall online game "Play for a Samsung QLED SMART TV"
1. Participation period:
1.1. The period for participation in the Sofia Ring Mall "Play for a Samsung QLED SMART TV" Online Game (the "Game") is from 14 May 2021 until 23:59 on 31 May 2021.
1.2. The game is held on the official Instagram page of Sofia South Ring Mall EAD: https://www.instagram.com/sofia_ring_mall/ ("Campaign Page").
2. Organizer:
2.1. The organizer of the Campaign is Sofia South Ring Mall EAD, UIC: 200114696, with registered office and management address. Address. "214 Okolovrasten Road ("the Organiser").
2.2. Facebook Inc. does not participate or assist in any way in the organisation and conduct of the Game.
3. Participants:
3.1. A participant in the Game may be any able-bodied natural person (over 18 years of age) with a permanent address in the Republic of Bulgaria, who during the Participation Period under point 1.1:
3.1.1. is registered or has a valid registration on the social network Instagram (according to the rules of the site);
3.1.2. visit the Instagram account of the Organizer: https://www.instagram.com/sofia_ring_mall/;
3.1.3. is or becomes a fan of the Instagram account (@sofia_ring_mall) of Sofia Ring Mall (starts following it);
3.1.4. accept these Rules, which will be published on the website https://www.sofiaring.com/; the inclusion of the Participants in the Game means that they have accepted these Rules.
3.1.5. post a comment under the Game post on Instagram with a link https://www.instagram.com/p/CO2B8w6q418/?igshid=1hkyp5xqx7jix which must contain a tag (mark) of two people.
3.2. Employees of the Organizer, as well as employees of other companies sent to perform temporary work for the Organizer, as users of these employees under their direction and control, as well as members of their families are not allowed to participate in the Game.
4. Mechanism of participation:
4.1. Participation in the Game is not intended and is not conditional upon the purchase of any product or service offered by the Organizer.
4.2 Each Entrant who has complied with the conditions of clause 3.1 and meets the requirements of clause 3.2 is entered into the prize draw under clause 5 below.
4.3. Each Entrant may enter an unlimited number of comments in the Game.
4.4. To enter the prize draw, each user must follow the Sofia Ring Mall account (@sofia_ring_mall) and leave a comment under the Game post to be posted during the Game and containing a two-person hashtag (tag). Valid for participation are the comments only under the post Game with a link https://www.instagram.com/p/CO2B8w6q418/?igshid=1hkyp5xqx7jix.
4.5. Each Entrant is entered only once into the draw and can only win one prize, regardless of how many comments they have posted.
5. Award:
5.1 Prize to be awarded to 1 winning Entrant who must have fulfilled the conditions in clause 3.1 and meet the requirements of clause 3.2 to receive the prize of 1 SAMSUNG QE-43Q60T QLED SMART TV.
6. Determination of the winning Participant:
6.1. Only Entrants who meet the conditions set out in clauses 3 and 4 of these Rules will be entered into the prize draw referred to in clause 5.
6.2. The draw of the winner will be made by specialised software on a random basis within 48 hours after the end of the Game.
6.3. The announcement of the winner will be made by a comment by the Organiser under the Game post on Instagram within 48 hours of the Game ending and/or via a story on the Organiser's Instagram account. This story will state the winner's username and the prize they have won.
6.4. After the winning Entrant has been determined, 9 (nine) additional reserve winning Entrants will be drawn. The reserve winning Entrants may replace the previous drawn Entrants provided that they cannot be found and/or cannot claim the prize within the time limit set out in clause 7.1 of these Rules.
6.5 After the winning Entrant has been drawn, they will be checked to see if they meet the conditions set out in these Rules. In the event that a winning Entrant is not eligible to receive a prize, the next eligible alternate winning Entrant in line will be deemed the winner.
7. Receiving the Award:
7.1. Within 3 (three) working days after the date of determination of the winning Participant in accordance with the previous paragraph 6, the same should contact the Organizer via a private message to the Sofia Ring Mall account (@sofia_ring_mall) to find out how they will receive their prize. The name of the winner will be announced by a comment by the Organiser under the post for the respective Game and/or story ("Story") within 48 hours after its completion.
7.1.1. The Winning Participant must visit the Information Desk in Sofia Ring Mall at a day and time specified by the Organiser and fill in and sign an acceptance protocol with his/her personal data, which are required for the receipt of the prize. These details will only be used for the provision of this particular prize.
7.1.2. In the event that the relevant winning Entrant fails to respond to the notification by sending the required details within 3 (three) working days of the winners being announced or refuses to accept the prize, the first reserve winning Entrant to be notified in accordance with this clause shall be deemed the winner. In the event that he/she also fails to respond within 1 (one) day of notification or refuses to receive the prize, the next reserve winning Entrant will be contacted. In the event that he/she also fails to respond within 1 (one) day of sending the message or refuses to receive the prize, the prize will remain unallocated and a new draw will not be organised.
7.2. The prize can be claimed within 14 (fourteen) working days from the date of the draw.
7.3. Upon receipt of a Prize, each winning Entrant must identify himself/herself by presenting the following documents.
7.4. Upon receipt of the prize, each winning Participant shall sign an acceptance protocol with the Organiser.
7.5. The prize cannot be exchanged for cash or any other equivalent.
7.6. The prize may not be assigned to third parties.
7.7. If within 4 (four) weeks from the date of the respective draw the prize has not been awarded due to circumstances beyond the control of the Organiser, a new draw shall not be organised.
8. Rights and Responsibilities:
8.1. a) in the event that the prize cannot be received, provided or redeemed due to the inability of the respective Participant and/or his/her representative to identify him/herself and/or to receive the prize within the specified time limits or due to other technical and/or legal obstacles related to the specific winning Participant and/or his/her representative/agent; b) in the event of the inability to provide and/or use the prize due to circumstances of force majeure, due to regulatory or legal restrictions or any other o
8.2. The Promoter shall not be liable for any failure to enter or award a prize if an Entrant's registration for the Campaign contains incomplete, false or misleading information.
8.3. The Organizer shall have the right at its discretion to terminate the Campaign at any time in the event that circumstances arise which prevent its conduct, including but not limited to abuse, violation of these Rules, force majeure, act of an administrative, judicial or other authority, etc. In such cases the Organiser shall not owe any compensation to the Participants.
8.4. Any attempts to manipulate the Campaign on the site where it is being conducted are prohibited. In case of any abuse that can be used to influence the Campaign page, as well as in case of suspicion of such abuse, the Organizer has the right to disqualify the Participant concerned, in which case the Organizer is not obliged to motivate or explain the disqualification.
8.5. Each Entrant must ensure that he/she enters the Campaign using his/her real name, which he/she must verify by providing identification in the event that he/she has won a prize in the Campaign.
8.6. The use of techniques and/or technologies that alter the element of personal and individual participation of the individual concerned in the Campaign will be considered manipulation under clause 8.4.
8.7.The Promoter is under no obligation to correspond in relation to any claim for a prize from the Campaign.
9. Additional provisions:
9.1. In case the prize is received by a proxy of the winning Participant, by signing the acceptance protocol the proxy voluntarily provides the Organizer with the personal data required for participation in the Campaign and receipt of the prize, namely: three names, telephone number and age. The data will be processed in order to identify the Participants and to establish feedback with the winning Participant for the receipt of the prize. The data will be stored by the Promoter for a period of 6 (six) weeks after the date of the winning Entrant's draw. This is necessary to establish contact with the winning Entrant and the provision of their prize as described in clauses 7 and 8.
9.2. The storage and processing of the personal data of the Participants in the Campaign is carried out in accordance with the requirements of the applicable legislation and the Organizer's Personal Data Protection Policy, published on the website www.sofiaring.com (https://bit.ly/2MKs8t8) and available in the Organizer's outlets. By accepting these Rules, each Participant is informed and accepts the said documents.
9.3. The first and last name or username will be published on the Campaign page according to the Instagram profile of the winning Entrant.
9.4. The Promoter may promote the Campaign on Facebook, Instagram and Twitter, including posting information about the Campaign and the two names of the winning Entrant or username (as per their Instagram profile) on their official Facebook page (https://www.facebook.com/SofiaRingMall.Official/) and their official Instagram page (https://www.instagram.com/sofia_ring_mall/).
9.5. The Organiser has the right to amend and supplement these Rules at any time. Amendments and additions shall take effect from the date of their publication on the Campaign website
10. Declaration of the award under the Personal Income Tax Act.
10.1. The individual who has received an itemised prize is liable to declare the income and pay Income Tax (ITT) at their own expense.
10.2. The payment of income tax (GST) payable by the recipient of the prize and the filing of the annual tax return in respect of the prize shall be made within the time limits and in accordance with the procedure prescribed in the Income Tax Act.
10.3. The Organiser is not responsible for the quality of the prize and is not liable for the prize awarded.
These Rules shall enter into force on 14.05.2021.

H&M x Good News - a sustainable and versatile shoe collection inspired by the 70s
6 April, 2021
H&M is excited to announce its collaboration with Good News, a British fashion footwear brand known for its 70s-inspired sneakers and focus on sustainability. With this collaboration, the two brands are introducing innovative materials such as Bananatex® (a waterproof textile made from banana plants) as well as our well-known vegan alternative to leather, Vegea (made from grape seeds).
Good News is a footwear brand founded in London in 2016 by Nia Jones and Ben Tattersall. To reduce the amount of waste the footwear industry can generate, they created Good News with a desire to make a difference with a smile. Both are constantly researching new innovative materials to use to make their models, and bring the world some 'good news'.
Good News and H&M join forces for a versatile sneaker collection - for women, men and children - with a smaller environmental footprint. The collaboration consists of seven pairs of sneakers and one pair of slippers with a bright colour palette inspired by the 70s. Each of the models is made from sustainable materials such as recycled cotton, Vegea and Bananatex®. The children's collection consists of 3 sneaker models.
''Working with Good News has given us such good energy and positivity. Their creativity and willingness to change has inspired our team. We joined forces to be better together. The collection is a stark contrast to the grey and uncertain world we live in. I love the colours and the innovative materials,'' says David Schoderland, designer at H&M.
''We are delighted to have the opportunity to partner with H&M, inviting one of the leading brands in the fashion industry to look into every component of a shoe. It was really important for us to make a bright and interesting collection with sustainable materials,'' says Nia Jones, founder of Good News.
''We hope to inspire other brands to reduce their environmental footprint. We all need to work alongside each other to make a positive difference. Right now the world needs unity rather than competition,'' says Ben Tattersall, founder of Good News.

New sustainable fashion collection from H&M
26 March, 2021
The future of fashion looks like this - sustainable and classic!
H&M, level 1 and 2, presents its new spring collection of natural fabrics and comfortable cuts.
Choose soft flesh tones paired with classic black, and discover designs in organic cotton, linen and tencel.

Important information for visitors of Sofia Ring Mall
21 March, 2021
Dear Customers,
In connection with the order № RD-01-173 of 18.03.2021 of the Minister of Health, from 22.03. on the territory of Sofia Ring Mall will be suspended visits for customers except for grocery stores, pharmacies, opticians, drugstores, pet shop, banks, insurers, payment service providers, offices of telecommunications operators and other providers of communication services in them.
The eatery will be open for deliveries or takeout/office meals.
Order No. RD-01-197 of 31.03.2021 allows the outdoor areas of the restaurants (terraces, gardens, etc.) in Sofia Ring Mall to be open to the public.
The sites that will work are:
Beryozka (level 0)
BACB (level 0)
Dm (level 0)
DSK (level 0)
Easy Pay (level 0)
Green Life, Hi (level 0)
Lidl (level 0)
Momento (level 0)
Sanita Pharmacy (level 0)
SDI (level 0)
Zoocenter (level 0)
A1 (level 1)
PIB (level 1)
Lilly (level 1)
Subra Pharmacy (Level 1)
Telenor (level 1)
Vision Express (Level 1)
Vivacom (level 1)
Crown Exchange (level 2)
Fox Optics (level 2)
Grand Optics (level 2)
Zeiss Vision Center (level 2)
To make sure you can shop or do your business in a safe and pleasant environment, Sofia Ring Mall is operating at full capacity, with the highest hygiene and safety measures in place.
The opening hours of the mall are from 10:00 to 22:00.
Access to the mall is via level 0, the entrance from Mr. Bricolage.
The free bus line at Sofia Ring Mall will temporarily not run.
Take care and be healthy!
Sofia Ring Mall Team

Peek & Cloppenburg opened a new store in Sofia Ring Mall
5 March, 2021
With an area of 3,000 sq.m. it is located on two floors and offers some of the company's exclusive brands
The fashion clothing and accessories company Peek & Cloppenburg (P&C) opened its new store in Sofia Ring Mall. With an area of 3,000 sqm, it is located on two floors of the shopping centre, and its arrangement presents the new concept of P&C's outlets. For the convenience of visitors, the store is conceptually divided - level 1 houses the men's fashion assortment, while level 2 is dedicated to the women's collections. In addition to the two floors, there is also an area with sports items from well-known brands such as Adidas, Champion, Ellesse and Nike.
The store offers a variety of products from more than 100 fashion brands, including Boss Black, HUGO, Tommy Hilfiger, Polo Ralph Lauren, Armani Exchange, Calvin Klein Jeans, Joop!, Tommy Jeans, as well as P&C exclusive brands such as Jake*s, Review, Christian Berg, Joseph Janard, McNeal and Montego.
"Our goal is to provide our customers with a wide variety of fashion solutions for every occasion and style. We achieve this with a carefully selected range of products that includes our popular exclusive brands as well as internationally known ones. Sports fashion suitable for every daily life is a sustainable trend and we are pleased to meet this demand of our customers in Sofia," says Paul Pjortner, Sales Director at Peek & Cloppenburg and responsible for the Austrian and Eastern European markets.
Especially for all current and future loyalty card holders on the opening weekend (04 - 07 March) the store will be offering a discount of 20% on the entire range available on site. In addition, there are a host of surprises in store for visitors during the same period, including a special DJ Anatolkin programme, and a performance by the Strings band. The opening programme also includes compliments for visitors - on level 1 of the store a barbershop will await all gentlemen, while on level 2 a special manicure studio will be set aside for the ladies.
"We are happy that we have developed successfully since we entered the Bulgarian market in 2010 and now we have the opportunity to open our third store in the country. Even in these difficult times we are looking ahead. That is why P&C will continue to expand its store network, look for new markets and more positioning opportunities in Eastern Europe and develop its omnichannel strategy alongside this," Pjortner adds.

Holiday opening hours
25 December, 2020
The open sites in Sofia Ring Mall will operate with the following opening hours on the holidays:
24.12. - 10:00 - 19:00 ч
25.12. - 10:00 - 20:00 ч.
31.12. - 10:00 - 19:00 ч.
1.01.2021 - 10:00 - 22:00 ч.
Shops are operating under enhanced anti-epidemic measures.

The following outlets in Sofia Ring Mall are open to you
23 December, 2020
Dear Customers,
For your convenience, the following outlets are still open in Sofia Ring Mall:
- for groceries - Beryozka (level 0),Green Life, Hi (level 0), LIDL (level 0)
- for health and beauty - Dm (level 0), Sanita Pharmacy (level 0), Lilly (level 1), Subra Pharmacy (level 1)
- for perfect vision -Vision Express (level 1), Fox Optics (level 2), Grand Optics (level 2), Zeiss Vision Center (level 2)
- for banking and other services - BACB (level 0), DSK (level 0), Easy Pay (level 0), Momento (level 0), SDI (level 0), PIB (level 1), Crown Exchange (level 2)
- for telecommunications - A1 (level 1), Telenor (level 1), Vivacom (level 1)
- for your best friend - Zoocenter (level 0).
- Dry cleaning - Clean (level 0)
The eatery operates a delivery and takeaway service.
Access to Sofia Ring Mall is via level 0, from Mr. Bricolage.
We look forward to seeing you from 10:00 to 22:00, we continue to observe all necessary safety measures.

Collective opened in Sofia Ring Mall
20 October, 2020
At Collective, we give fashion lovers the opportunity to choose clothes and shoes according to the latest trends that match their personality, make them feel unique and make them stand out among the crowd.
On an area of 485 square meters are products that represent the new fashion trends, selected and combined in a unique and stylish way, striving for alternative luxury. The clean decor and curated selection of the latest collections will turn your shopping experience into a true fashion experience. You will find the most famous and current names in the world of fashion, such as Hugo Boss, BOSS Casualwear, Karl Lagerfeld, Roberto Cavalli Sport, Emporio Armani, EA7, Diesel, Ted Baker, Paloma Barcelo, Tommy Jeans, Gant, Calvin Klein and many more.
The logo in the shape of the letter "C" is made of diamond, not only as a symbol, but also as a guarantee of the unique value of the product selection. The Collective name states the explosive power and energy that comes from the collaboration of a team of fashion specialists with the most successful international designer brands.
And to make sure that autumn will be your season, we have prepared a prize - a shopping voucher worth 1000 BGN, which you can play for until 16 November.
To get involved, discover your must have trends, shop the new Collective store and fill out your coupon at checkout.
Good luck!
We are MOHITO women - Autumn/Winter collection
18 October, 2020
Female power and positive relationships. These are the values that the MOHITO brand wants to emphasize in its latest campaign WE ARE MOHITO WOMAN. In the autumn-winter collection, every woman will find the perfect look for every occasion to make her feel very special.
MOHITO again focuses on feminine silhouettes with a pronounced waist. This season, distinctive cuts, striped and cinched waists as well as emphasised shoulders will be leading the way. They can be found in shirts, sweaters and T-shirts.
Designers have not forgotten about outerwear. The collection includes coats in different shapes, both those of the robe type and "oversize"
This fall midi length is a must. Especially if it's a pleated dress or skirt. Combine with tall boots to get the most fashionable effect. As for the colours, this MOHITO collection is a classic combination of black and white, shades of beige and stronger accents such as burgundy, dark blue or shades of pink and purple.
Accessories are an important element of building a multi-layered look. The collection includes high boots with frills and belts accentuating the waist, while the most important jewelry for the season are the trendy chains and large earrings.