Summer collection in House stores
29 May, 2026
Sand in your shoes, your phone full of photos.
Pack your suitcase with new fits and dive into a collection made for the hottest days of the season
🌊 The summer collection is now available in House stores!
Get inspired by TEILOR jewelry
26 May, 2026
TEILOR jewelry marks the most beautiful moments in life.
Choose the jewelry that will turn your prom into a precious memory.
Discover jewelry in TEILOR's new store
22 May, 2026
A play of light and contrast: black and colorless diamonds that reveal their intensity on an 18-karat white gold setting.
A yellow gold dragonfly, woven into a brooch with diamonds, sapphires, and semi-precious stones. A detail that catches the eye from every angle.
New H&M collection for summer
18 May, 2026
H&M Summer 2026 is here!
A collection that captures the energy of summer in the city.
Explore the looks today.
New Gino Rossi collection at CCC
18 May, 2026
The new Gino Rossi collection at CCC presents a contemporary take on elegance – clean, natural, and unobtrusive. With an emphasis on minimalist design, a harmonious color palette, and carefully selected details, the models combine style and comfort for both special occasions and everyday wear.
The women's line features elegant heeled shoes, minimalist sandals, and bags in neutral shades such as ivory, camel, and black. The men's collection focuses on classic loafers, brogue shoes, suede models, and Alfredo sneakers in ecru and brown, complemented by stylish accessories with a modern character.
The new collection of shoes and bags from the renowned brand Gino Rossi is now available at CCC store.
Find your summer rhythm with Sportisimo
7 May, 2026
Discover your summer rhythm at Sportisimo, where a wide variety of sports and leisure equipment from your favorite brands awaits you. 😍
Whether you're looking for stylish sneakers for the city or comfortable sandals for your summer activities, you can equip the whole family at Sportisimo. 🔥
Simply visit our store in the shopping center or choose online from the comfort of your home. 👌
Prom 2026 with Modivo
6 May, 2026
✨ Prom Ball 2026 ✨
The sparkle starts with the detail… and ends with the perfect shoes 👠
Discover your look with CCC and Nine West New York – elegant heels, fine lines, and glamorous accents that complement any dress.
Create an unforgettable evening with style that exudes confidence and class. 💫
The latest House collection is here!
April 16, 2026
Summer is calling – time to get ready!
Start by refreshing your wardrobe with new T-shirts and shorts 😏
In the latest House collection, you’ll find plenty of fresh prints and styles from your favorite categories – but beware… extra baggage guaranteed!
MOHITO Summer Collection 2026
April 14, 2026
The Summer 2026 collection by MOHITO is the essence of light, feminine elegance.
Simple dress silhouettes, refined tailoring, and subtle yet distinctive details create a modern summer style.
Airy fabrics, delicate gathers, and romantic accents add lightness and ease to the overall look.
It is a harmonious blend of classic and fresh elements in a minimalist form.
HalfPrice – the joy of real finds!
6 April, 2026
Global brands? They are here! Exclusive prices? Absolutely!
Discover that HalfPrice is more than just shopping – it's the joy of discovery!
It's time for a shopping experience that truly delights everyone, so don't wait!
Discover real designer treasures now!
The new Reebok collection is now at CCC!
30 March, 2026
🔥 Stylish models for every day and workout – Fiori, Forte Lounger, Double UP, Ultra Lo, as well as the sporty Road Strider and Zig Vector 👟
Comfort, clean colors, and movement without compromise.
Discover them at CCC! 🛍
Ariana Grande x Swarovski – jewelry inspired by the magic of nature
19 March, 2026
The new Ariana Grande x Swarovski collection is a true tribute to nature – delicate, ethereal, and full of imagination.
Created in collaboration with Ariana Grande and Swarovski's Creative Director Giovanna Engelbert, it transports jewelry into a fantasy world where beauty unfolds like a garden filled with light.
The inspiration comes from natural forms and their magic – blooming flowers, radiant as in a fairy tale, and dragonflies that bring a sense of movement, energy, and freedom.
The collection combines the real and the imaginary, creating a sense of lightness and poetry.
In this world of Ariana Grande, jewelry is not just an accessory, but an expression of individuality. The colorful crystals, shimmering in different shades, are combined with delicate pearl details and diverse shapes that capture light and turn it into sparkle. Motifs of flowers and dragonflies are present in both delicate and more artistic interpretations, creating a balance between tenderness and modernity.
The collection includes a selection of carefully crafted jewelry – earrings, necklaces, bracelets, and accessories, each carrying a sense of ethereality and style. The details are inspired by nature, but recreated in a modern and artistic way, characteristic of Swarovski's signature and Ariana Grande's personal style.
Ariana Grande x Swarovski is an invitation to enter a different world – a world of sparkle, imagination, and natural beauty.
Official online representative of Swarovski for Bulgaria:www.timeland.bg
Spring 2026 Collection from Reserved – a season of colors, contrasts, and bold combinations.
17 March, 2026
The Reserved Spring 2026 collection is built on a play of contrasts and colors. It's a wardrobe designed for self-expression, freedom, and personal style. Here, lightness meets strength, delicacy meets boldness, and fluid fabrics meet a clearly defined structure.
Silhouettes are inspired by the latest trends. Ready-made combinations of styles and colors offer plenty of inspiration: a yellow lace dress made from a pleasant blend of lyocell and viscose is paired with a sand-colored suede jacket and brown knee-high boots, while a brown asymmetric dress (also made from a blend of lyocell and viscose) pairs perfectly with a black fringed leather jacket. Deep burgundy for an all-over look, built in layers, shows how the collection balances romance with strength. Sculptural, voluminous shapes appear alongside asymmetry, draping, and fringes, as well as leather elements.
The color palette is designed to facilitate bold everyday combinations. The formula is simple: start with a neutral base and highlight it with a strong color accent. The base of the palette is black and white (with white declared Pantone's color of the year), accompanied by neutral shades of sand, walnut brown, olive green, and soft blue. Strong accents are in shades of yellow, the iconic millennial pink – always impressive in photos – soft orange, red, and cobalt.
The collection also includes many everyday pieces, perfect for daytime style, to wear with your favorite pair of jeans: lace tops (in yellow and blue) paired with a wide-lapel leather jacket, or off-the-shoulder styles like a viscose top with a draped neckline and a brown asymmetric top. Denim itself gets a new look in the modern barrel silhouette, offered in several colors.
The collection is complemented by carefully considered details: lace, fringes, scarves, stand-up collars, and asymmetric cuts. Accessories are trendy and inspired by the latest runway trends. Dark brown suede returns in knee-high boots. The collection also includes suede heeled models, as well as white heeled shoes and strap shoes. Among the bags, you can find quite a few suede models: a classic brown flap bag and a new beige bucket silhouette, along with a woven shopping bag, a baguette bag, and a small soft bag. Finishing touches accessories include a triangular lace scarf, worn on the hips this season, jewelry with large brown stones – worn alone or in combination with silver jewelry – and large aviator sunglasses.
The Spring 2026 campaign was photographed by Mateusz Stankiewicz. The images – filled with water, sky, and accents of raw architecture – show how beautifully the collection comes to life in the spring sunlight.
The collection is now available in the Reserved store.
Start the active season with Sportisimo
16 March, 2026
It's spring, get moving. 🏃♀️ Nature is awakening and together 🤝 with it, the natural desire to start living more actively awakens in us.
Whether you run or cycle, at Sportisimo you will find equipment from brands that will help you keep your pace. 👌
Come to a Sportisimo store and get ready for your joyful spring activities. .
Sportisimo – life in motion. 💙
Pop-up reading room of female power
March 9, 2026
This March, in the month of women, EMPROVE opens a Pop-up reading room of female power in Sofia Ring Mall - a cozy and inspiring space with selected literature, resources for timely care and knowledge, and awakening art ❤️
❗ The pop-up reading room is open every day from March 10th to April 10th on level 1 next to the Douglas store.
For another year, Sofia Ring Mall stands with EMPROVE as a partner to reach the message of more strength, support, and awareness to thousands of people. Together with IKEA, we create a cozy environment with a feeling of home. In this way, the commercial space turns into a territory for meetings, reading, and a quiet pause. And for some women, the reading room can be that place of peace and inner security that they don't always have at home.
🌸 What if an empty space is filled with meaning?
The reading room of female power will offer free access to:
– the book „See Me: Strong and Free“
– an exhibition with the visual world of the edition, created by Lada Yankova
– women's literature from the publishing houses Kota 0, Kolibri, and Enthusiast
– and resources for early care, knowledge and support.
Within the campaign, we will also mark World Poetry Day – March 21 – with a public reading of poems by popular Bulgarian poets, actresses, and poets who will breathe life into the texts and immerse us in a shared experience and a live encounter with words.
📖 About the book “See Me: Strong and Free”
„Look at me: strong and free“ is a poetic collection that reflects the emotions, experiences, and spirit of #WomenSurvivors - the first Bulgarian community of women who have overcome violence in their past, for women who have embarked on change and a new life. Instead of the shame and social taboo surrounding this topic, they choose to turn their personal stories into inspiration through poetry.
The poems of #WomenSurvivors come to life under the artistic direction of playwright and poet Stefan Ivanov, with the guidance of seven of the most remarkable contemporary female poets in Bulgaria, whose works you will also find in the book: Albena Todorova, Bilyana Dimova, Eva Gocheva, Kamelia Panayotova, Nadezhda Radulova, Reneta Bakalova, and Silvia Choleva. “Look at me: strong and free” is filled with illustrations by the artist Lada Yankova, whose visual interpretations add additional depth to the poems and enrich the experience of encountering them. It is distributed by the publishing house Kota 0.
❤️ For the partners without whom this reading room would not have happened
Thanks to IKEA Bulgaria, Publishing House Kota 0 and Chateau Copsa - partners who consciously use their role and access to a wide and diverse audience to give space and voice to significant social causes.
THE NORTH FACE/TIMBERLAND/NAPAPIJRI/Smartwool with a new collection
March 6, 2026
❗️ New collection SPRING - SUMMER ‘26❗️
🔝 Get ready for the new season with The North Face, Timberland, Napapijri and Smartwool
📍 Buy from TIMBERLAND/THE NORTH FACE/NAPAPIJRI store in Sofia Ring Mall, level 1
HOUSE – Back to DENIM
5 March, 2026
Back to DENIM 🔛
Най-добрите форми и кройки остават готини завинаги!
Разгледайте най-новата DENIM колекция в House и създайте визията на десетилетието.
New collection at Kompass
March 4, 2026
🧭 The compass points to… the new collection!
Yes, yes — it's not a mirage.
The new Kompass collection is now available and awaits you in the store at Sofia Ring Mall 👀✨