On December 2, Silver Star presented a unique concept for Mercedes-Benz in Sofia Ring Mall, combining premium cars and a rich lifestyle collection of accessories in one place. The new location features its own style and modern design. The project by the brand's general distributor in the country aims to provide a different experience for fans of the German brand close to their everyday lives.

10 demo cars will be available each day of the week for test drives. Those wishing to treat themselves to the Mercedes-Benz experience will be able to choose from the brand's latest models such as the compact A-class and B-class, the much-loved E-class and CLA, and SUV leaders GLE, GLC and GLS. With the assistance of trained consultants, customers will get a closer look at the product range and learn more about the features of the vehicles that Silver Star offers on the Bulgarian market.

A selection of more than 200 types of accessories, including clothes, hats, suitcases, perfumes, watches, bicycles will be in the permanent collection of the site in Sofia Ring Mall. Lovers of the premium brand will also be able to select and order additional items from over 1,000 items in the Mercedes-Benz catalogue.

"Our new location gives every visitor to the mall the opportunity to experience the world of Mercedes-Benz up close. Silver Star is the first company in the region to implement such a project for the German automotive brand as a concept. We believe that Sofia Ring Mall is the right place for it - close to our customers and their expectations for a new experience," said Rolf-Jürgen Saerle, CEO of Silver Star, during the opening.

The new project is part of a long-term investment by the Mercedes-Benz general distributor in the country. Since entering the market in the spring of 2017, the company has invested more than 30 million leva in developing its operations in the country.

"At Sofia Ring Mall, we are developing a next-generation lifestyle destination that offers an experience beyond the standard shopping experience. We are committed to creating a place our visitors love, that inspires, educates, where they have fun and socialise. And this is an ongoing process that is constantly evolving and is the result of continuous interaction with our consumers to identify the evolution of their needs and desires - while at the same time we always strive to follow and be the first to bring global shopping trends here in Sofia to our mall. Moreover, we try in every aspect to attract the world's leading brands!

That's why it's especially exciting for us to work together with the Silver Star team to showcase the world of Mercedes Benz right where their target customers spend most of their free time: here at Sofia Ring Mall! Welcome, Mercedes Benz!" said Dimitrios Papoulis, CEO of Sofia Ring Mall"

The Silver Star Group is the official representative of the German concern Daimler AG for Bulgaria for the brands Mercedes-Benz, SETRA, FUSO and SMART. The company offers a full range of services for business and end customers, including sales and after-sales service of new and used cars, light trucks and buses, as well as sales of spare parts. The dealerships are located in Sofia, Plovdiv, Varna and Burgas.

Sofia Ring Mall is a new-generation mall with a retail area of over 70,000 sq. m, which brings together under its roof premium fashion brands, restaurants and cafes and entertainment offerings. It is located at the foot of Vitosha Mountain, in the fastest growing and most attractive area for work and living in Sofia. Offering the best combination of convenience and experience, Sofia Ring Mall has established itself as a top choice for affluent visitors and a beloved destination for shopping and entertainment.