H&M welcomes summer with sophistication and style

26 May, 2023

A sophisticated summer wardrobe calls for elegance with elements of glamour. With the summer 2023 collection of H&M Stylish suits are combined with crochet patterns, great swimwear, strappy sandals and glamorous accessories. The fresh colour palette of white and yellow contrasts with graphic black. The collection is now available in stores and online at hm.com.

As temperatures rise, loose linen suits and chic crochet patterns are taking over our wardrobes. Whether it's a stroll on the beach or down a city street, H&M combines them with satin, glitter and captivating swimwear. It's a modern contrast that focuses on textures, silhouettes and natural, breathable materials.

"For the summer collection, we were really inspired by the long days in the sun that effortlessly transition into glistening nights. Relaxed, sophisticated suiting is key, highlighted with sleek details and an interesting colour palette. Swimwear, strappy sandals and body jewellery are also real heroes and building blocks of any summer wardrobe," says Eliana Masgalos, concept designer at H&M.