H&M is excited to announce its collaboration with Good News, a British fashion footwear brand known for its 70s-inspired sneakers and focus on sustainability. With this collaboration, the two brands are introducing innovative materials such as Bananatex® (a waterproof textile made from banana plants) as well as our well-known vegan alternative to leather, Vegea (made from grape seeds).

Good News is a footwear brand founded in London in 2016 by Nia Jones and Ben Tattersall. To reduce the amount of waste the footwear industry can generate, they created Good News with a desire to make a difference with a smile. Both are constantly researching new innovative materials to use to make their models, and bring the world some 'good news'.

Good News and H&M join forces for a versatile sneaker collection - for women, men and children - with a smaller environmental footprint. The collaboration consists of seven pairs of sneakers and one pair of slippers with a bright colour palette inspired by the 70s. Each of the models is made from sustainable materials such as recycled cotton, Vegea and Bananatex®. The children's collection consists of 3 sneaker models.

''Working with Good News has given us such good energy and positivity. Their creativity and willingness to change has inspired our team. We joined forces to be better together. The collection is a stark contrast to the grey and uncertain world we live in. I love the colours and the innovative materials,'' says David Schoderland, designer at H&M.

''We are delighted to have the opportunity to partner with H&M, inviting one of the leading brands in the fashion industry to look into every component of a shoe. It was really important for us to make a bright and interesting collection with sustainable materials,'' says Nia Jones, founder of Good News.

''We hope to inspire other brands to reduce their environmental footprint. We all need to work alongside each other to make a positive difference. Right now the world needs unity rather than competition,'' says Ben Tattersall, founder of Good News.