H&M in collaboration with the iconic 90s brand - No Fear, with the special participation at The Skate Kitchen

This autumn, H&M has partnered with iconic American casualwear brand No Fear. The collection overturns stereotypes about fear, which can be a great source of strength and a means to unleash potential, especially for young people today. Founded in 1989, the No Fear brand gained popularity in the 1990s and early 2000s, and is being re-launched today with a feminine twist. It's thanks to the help of The Skate Kitchen, a New York-based women's skate group, who were actively involved in creating the campaign. The collection features a variety of voluminous and fitted silhouettes, along with great logos and illustrations. No Fear x H&M will be available in H&M stores worldwide and online at hm.com from October 14.

The collection is an incredible mix of progressive and youthful garments - more than 23 models in a variety of silhouettes and cuts, featuring amazing graphic logos and illustrations. T-shirts, tops, shirts, sweatshirts, knits, jackets, pants and great accessories - hats, sneakers, scarves and stickers. The color palette is bold and colorful, containing green, black, white, and the few patterns developed in partnership with TheSkate Kitchen are in beige, brown, green and black.

"We feel great about the opportunity to be involved in the re-launch of not From Fear and with the participation of The Skate Kitchen. We want to support young people and encourage them to be themselves and fight for what they believe in without any fear," says Hamish Morjaria, Head of Partnerships and Licensing, From Fear.

"We are excited to collaborate with From Fear and partner with The Skate Kitchen for this collection full of character and confidence. We really hope that young people all over the world will take the message that the collaboration conveys to heart, namely: don't let fear get in the way of your dreams - write the rules of the road yourself," says Emily Bjerkeheim, Head of Design Concept Divided, H&M.